| Record ID | marc_nuls/NULS_PHC_180925.mrc:18922859:2724 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:18922859:2724?format=raw |
LEADER: 02724cam 2200397 i 4500
001 9925208460801661
005 20150623065346.1
008 140710s2014 enka b 001 0 eng
010 $a 2014024753
019 $a904240675
020 $a9780415624695 (hardback)
020 $a041562469X (hardback)
020 $a9780415624701 (paperback)
020 $a0415624703 (paperback)
020 $z9781315848365 (ebook)
035 $a99964612059
035 $a(OCoLC)776534962$z(OCoLC)904240675
035 $a(OCoLC)ocn776534962
040 $aDLC$beng$erda$cDLC$dYDX$dBTCTA$dUKMGB$dCDX$dYDXCP
042 $apcc
050 00 $aHD62.4$b.I5496 2015
082 00 $a658/.049$223
245 00 $aInternational business strategy :$btheory and practice /$cedited by Peter J. Buckley and Pervez Ghauri.
264 1 $aAbingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2015.
300 $axii, 664 pages :$billustrations ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aInternational business enterprises$xManagement$vCross-cultural studies$vCase studies.
650 0 $aInternational trade$vCase studies.
700 1 $aBuckley, Peter J.,$d1949-
700 1 $aGhauri, Pervez N.,$d1948-
947 $hCIRCSTACKS$r31786103013113
980 $a99964612059