MARC Record from marc_nuls

LEADER: 02096pam 22004211a 4500
001 9920062840001661
005 20150423124241.0
008 060118s2006 enka b 001 0 eng
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050 4 $aHF5415.1265$b.I57 2006
082 04 $a658.8002854678$222
245 00 $aInternet marketing :$bstrategy, implementation and practice /$cDavid Chaffey ... [et al.].
250 $a3rd ed.
260 $aHarlow :$bFinancial Times Prentice Hall,$cc2006.
300 $axxviii, 550 p. :$bcol. ill. ;$c27 cm.
500 $aPrevious ed.: 2003.
504 $aIncludes bibliographical references and index.
505 0 $aPt. 1. Internet marketing fundamentals -- 1. An introduction to Internet marketing -- 2. The Internet micro-environment -- 3. The Internet macro-environment -- Pt. 2. Internet strategy development -- 4. Internet marketing strategy -- 5. The Internet and the marketing mix -- 6. Relationship marketing using the Internet -- Pt. 3. Internet marketing: implementation and practice -- 7. Delivering the online customer experience -- 8. Interactive marketing communications -- 9. Maintaining and monitoring the online presence -- 10. Business-to-consumer Internet marketing -- 11. Business-to-business Internet marketing.
650 0 $aInternet marketing.
700 1 $aChaffey, Dave,$d1963-
938 $aBaker & Taylor$bBKTY$c93.80$d93.80$i0273694057$n0006815256$sactive
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