| Record ID | marc_nuls/NULS_PHC_180925.mrc:194793929:1220 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:194793929:1220?format=raw |
LEADER: 01220pam 22002894a 4500
001 9922785300001661
005 20150423145258.0
008 030328s2003 enka b 001 0 eng c
010 $a 2003007455
020 $a0470844825 (cloth : alk. paper)
035 $a(CSdNU)u176556-01national_inst
035 $a(OCoLC)53145869
040 $aUBY$cUBY
042 $apcc
049 $aCNUM
050 00 $aHF5415$b.B279 2003
082 00 $a658.8$221
100 1 $aBaker, Susan.
245 10 $aNew consumer marketing :$bmanaging a living demand system /$cSusan Baker, with Margrit Bass.
260 $aChichester, West Sussex, England :$bJohn Wiley,$cc2003.
300 $axii, 204 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [189]-196) and index.
505 0 $aEarthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery -- Demand system management.
650 0 $aMarketing.
949 $aHF 5415 .B279 2003$i31786101564273
994 $a92$bCNU
999 $aHF 5415 .B279 2003$wLC$c1$i31786101564273$d3/18/2004$f3/18/2004$g1 $lCIRCSTACKS$mNULS$rY$sY$tBOOK$u11/3/2003