| Record ID | marc_nuls/NULS_PHC_180925.mrc:19537613:1384 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:19537613:1384?format=raw |
LEADER: 01384cam 2200313Ia 4500
001 9919721760001661
005 20150423122409.0
008 040114s2004 nyu b 001 0 eng
010 $a 2004044283
020 $a1591840279 (hc.)
020 $a1591840961 (pbk. )
035 $a(CSdNU)u249490-01national_inst
035 $a(OCoLC)54279914
040 $aDLC$cDLC$dVOC$dOCL$dCNU
049 $aCNUM
050 00 $aHF5415.13$b.A88 2004
082 00 $a658.8/343$222
100 1 $aAtkin, Douglas.
245 14 $aThe culting of brands :$bwhen customers become true believers / $cDouglas Atkin.
260 $aNew York :$bPortfolio,$c2004.
300 $axxii, 230 p. ;$c24 cm.
500 $aIncludes index.
504 $aBibliography: p. 211-219.
505 0 $aThe great cult paradox: why people join -- You're different, we're different -- We love you -- You belong -- Culting is a contact sport -- We're in this together -- This is what we believe -- Symbolism -- Commitment is a two-way street -- Go forth and multiply -- Tension: the management of deviance -- A cult is born -- The cult wavers, a church strengthens -- Who runs the cult?
650 0 $aBrand name products$xMarketing$xManagement.
650 0 $aCustomer loyalty.
650 0 $aIdentity (Psychology)
994 $aC0$bCNU
999 $aHD 1382.5 .H54 2005$wLC$c1$i31786102274344$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u7/19/2005