| Record ID | marc_nuls/NULS_PHC_180925.mrc:197456566:1563 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:197456566:1563?format=raw |
LEADER: 01563cam 2200349Ia 4500
001 9920577730001661
005 20150423130659.0
008 070626s2008 si b 001 0 eng d
020 $a9780470822302
020 $a0470822309
035 $a(CSdNU)u336021-01national_inst
035 $a(OCoLC)156819266
035 $a(OCoLC)156819266
035 $a(OCoLC)156819266
040 $aBTCTA$cBTCTA$dBAKER$dYDXCP$dBWX$dOCLCQ$dOrLoB-B
049 $aCNUM
050 4 $aHB801$b.S65 2008
100 1 $aSrinivas, Alam.
245 14 $aThe Indian consumer :$bone billion myths, one billion realities / $cAlam Srinivas.
260 $aSingapore ;$aHoboken, NJ :$bJohn Wiley & Sons (Asia),$c2008.
300 $a216 p. ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $a1. The "I Can, So I Will" Spenders -- 2. The Other Middle Classes -- 3. Redefining the Indian Middle Class -- 4. Middle-some Masala -- 5. Retail's Short Tail -- 6. The Brand Bandwagon -- 7. Brahmin Businessmen -- 8. Conclusion: Seven Ps of the Indian Middle Class.
650 0 $aConsumption (Economics)$zIndia.
938 $aBaker and Taylor$bBTCP$nBK0007330059
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0470822309$n0007330059$sactive
938 $aYBP Library Services$bYANK$n2712828
938 $aBlackwell Book Service$bBBUS$nR9735190$c$24.95
947 $fSOBM-ECON$hCIRCSTACKS$p$23.70$q1
949 $aHB 801 .S65 2008$i31786102448492
994 $a92$bCNU
999 $aHB 801 .S65 2008$wLC$c1$i31786102448492$lCIRCSTACKS$mNULS$rY$sY$tBOOK $u11/11/2008