| Record ID | marc_nuls/NULS_PHC_180925.mrc:200706234:1612 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:200706234:1612?format=raw |
LEADER: 01612cam 22003854a 4500
001 9920009390001661
005 20150423123922.0
008 070301s2007 ncu b s001 0 eng
010 $a 2007008867
020 $a9780807831427 (cloth : alk. paper)
020 $a0807831425 (cloth : alk. paper)
035 $a(CSdNU)u310938-01national_inst
035 $a(OCoLC)85783394
035 $a(OCoLC)85783394
040 $aDLC$cDLC$dYDX$dBTCTA$dBAKER$dYDXCP$dIXA
043 $an-us---
049 $aCNUM
050 00 $aGV954.3$b.O75 2007
082 00 $a796.332/64$222
100 1 $aOriard, Michael,$d1948-
245 10 $aBrand NFL :$bmaking and selling America's favorite sport /$cMichael Oriard.
260 $aChapel Hill :$bUniversity of North Carolina Press,$cc2007.
300 $a326 p. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
610 20 $aNational Football League.
650 0 $aFootball$zUnited States$xMarketing.
650 0 $aFootball$zUnited States$xManagement.
938 $aBaker & Taylor$bBKTY$c29.95$d22.46$i0807831425$n0007259451$sactive
938 $aBaker and Taylor$bBTCP$nBK0007259451
938 $aYBP Library Services$bYANK$n2566532
947 $fGEN$hCIRCSTACKS$p$25.76$q1
949 $aGV 954.3 .O75 2007$i31786102218267
994 $a92$bCNU
999 $aGV 954.3 .O75 2007$wLC$c1$i31786102218267$d8/10/2012$e6/23/2012 $lCIRCSTACKS$mNULS$n4$rY$sY$tBOOK$u11/28/2007