MARC Record from marc_nuls

LEADER: 01689cam 22003138a 4500
001 9922554110001661
005 20150423144324.0
008 030319s2003 nyua b 001 0 eng
015 $aGBA3-W6758
020 $a0471309540
029 0 $aUKM$bbA3W6758
035 $a(CSdNU)u168008-01national_inst
035 $a(OCoLC)52456625
035 $a(OCoLC)52456625
040 $aUKM$cUKM$dTXH$dIXA$dOrPss
049 $aCNUM
082 04 $a659.1125$221
090 $aHF6178$b.J33 2003
100 1 $aJaffe, Andrew.
245 10 $aCasting for big ideas :$ba new manifesto for agency managers / $cAndrew Jaffe.
260 $aNew York :$bWiley,$c2003.
300 $ax, 246 p. :$bill. ;$c24 cm.
490 0 $aAdweek book
504 $aIncludes bibliographical references ([231]-235) and index.
505 0 $aForeword / Neil French -- Agency Architecture -- Agency Architecture: Getting It Right from the Beginning -- The Pitch: Matching the Hatch and Deciding What Would Make the Client Bite Down on Your Lure -- Creative Department: How Long Can It Survive as Idea Central? -- Media Department: Can It Replace Creative as the Primary Source for Brand-Building Ideas? -- The Internet and the Agency -- Prioritizing Strategic Planning -- Management Lessons -- Growing Your Agency -- Smart Ownership Principles -- Integrating and Refocusing the Agency Network -- The Future -- Advertising's Invisible Values -- A Big Future for Big ideas -- The IDEO Difference.
650 0 $aAdvertising agencies$xManagement.
949 0 $aHF 6178 .J33 2003$i31786101600952
994 $a92$bCNU
999 $aHF 6178 .J33 2003$wLC$c1$i31786101600952$d3/25/2004$f3/25/2004$g1 $lCIRCSTACKS$mNULS$rY$sY$tBOOK$u9/16/2003