MARC Record from marc_nuls

LEADER: 02458cam 2200385Ii 4500
001 9925359809201661
005 20180428062357.0
008 171016t20182018xx a e 001 0 eng d
020 $a9781509305537$q(paperback)
020 $a150930553X$q(paperback)
035 $a99979073089
035 $a(OCoLC)1006312168
035 $a(OCoLC)on1006312168
040 $aYDX$beng$erda$cYDX$dBDX$dGP5$dQQ3$dFM0$dIMT
050 14 $aHF5718.22$b.A87 2018
082 04 $a658.4/52028553$223
100 1 $aAtkinson, Cliff,$eauthor.
245 10 $aBeyond bullet points /$cCliff Atkinson.
250 $a4th edition.
264 1 $a[Place of publication not identified] :$bPearson Education, Inc.,$c[2018]
264 4 $c℗♭2018
300 $axxxii, 319 pages :$billustrations (chiefly color) ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
500 $a"Using PowerPoint to tell a persuasive story that gets results"--Cover.
500 $a"Published with the authorization of Microsoft Corporation by Pearson Education, Inc."--Title page verso.
505 0 $aA theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines.
520 $a"Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!"--Page 4 of cover.
630 00 $aMicrosoft PowerPoint (Computer file)
650 0 $aBusiness presentations$xGraphic methods$xComputer programs.
650 0 $aMultimedia systems in business presentations.
947 $hCIRCSTACKS$r31786103128226
980 $a99979073089