| Record ID | marc_nuls/NULS_PHC_180925.mrc:211902708:2077 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:211902708:2077?format=raw |
LEADER: 02077cam 2200493 a 4500
001 9922438890001661
005 20150423143755.0
008 080417s2009 enk b 001 0 eng
010 $a 2008017138
015 $aGBA799376$2bnb
016 7 $a014463995$2Uk
019 $a166379310$a212849362
020 $a9780415448925 (hbk.)
020 $a0415448921 (hbk.)
020 $a9780415448932 (pbk.)
020 $a041544893X (pbk.)
029 1 $aAU@$b000043692857
035 $a(CSdNU)u348234-01national_inst
035 $a(OCoLC)183147561
035 $a(OCoLC)183147561
035 $a(OCoLC)183147561$z(OCoLC)166379310$z(OCoLC)212849362
040 $aDLC$cDLC$dYDX$dUKM$dBAKER$dBTCTA$dYDXCP$dBWK$dBWX
049 $aCNUM
050 00 $aHF5415$b.B7763 2009
082 00 $a658.80089$222
100 1 $aBurton, Dawn,$d1961-
245 10 $aCross-cultural marketing :$btheory, practice and relevance /$cDawn Burton.
260 $aMilton Park, Abingdon, Oxon ;$aNew York, NY :$bRoutledge,$c2009.
300 $a319 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aDefining culture -- Cross-cultural consumer behaviour -- Products and cross-cultural environments -- Advertising and promotion -- Place chapter -- Internet and mobile technology -- Pricing -- Relationship marketing -- Market research.
650 0 $aMarketing.
650 0 $aMulticulturalism.
650 0 $aMinority consumers.
938 $aBaker & Taylor$bBKTY$c53.95$d53.95$i041544893X$n0007383284$sactive
938 $aBaker and Taylor$bBTCP$nBK0007645914
938 $aBaker & Taylor$bBKTY$c160.00$d160.00$i0415448921$n0007645914$sactive
938 $aBlackwell Book Service UK$bBBUK$nL9804458$c27.99
938 $aYBP Library Services$bYANK$n2823683
938 $aBlackwell Book Service$bBBUS$nR6760570$c$53.95
947 $fSOBM-MKT$hCIRCSTACKS$p$51.25$q1
949 $aHF 5415 .B7763 2009$i31786102352611
994 $a92$bCNU
999 $aHF 5415 .B7763 2009$wLC$c1$i31786102352611$d2/7/2013$e2/7/2013 $lCIRCSTACKS$mNULS$n3$rY$sY$tBOOK$u3/26/2009