| Record ID | marc_nuls/NULS_PHC_180925.mrc:212057489:1448 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:212057489:1448?format=raw |
LEADER: 01448cam 22004454a 4500
001 9922440810001661
005 20150423143759.0
008 991214s2000 nyua b 001 0 eng
010 $a 99089668
015 $aGBA1-12495
020 $a0684839245
020 $a0684866455
029 1 $aUKM$bbA112495
029 1 $aNLGGC$b190543906
035 $a(CSdNU)u272138-01national_inst
035 $a(OCoLC)43083468
035 $a(OCoLC)43083468
040 $aDLC$cDLC$dUKM$dBAKER$dNLGGC
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aHD69.B7$bA215 2000
082 00 $a658.8/27$221
084 $a85.40$2bcl
100 1 $aAaker, David A.
245 10 $aBrand leadership /$cDavid A. Aaker, Erich Joachimsthaler.
260 $aNew York :$bFree Press,$c2000.
300 $axii, 351 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. 331-335) and index.
650 0 $aBrand name products$zUnited States$xManagement.
650 17 $aMarketing.$2gtt
650 17 $aMerken.$2gtt
650 17 $aMerkartikelen.$2gtt
650 17 $aMerknamen.$2gtt
650 17 $aStrategie.$2gtt
700 1 $aJoachimsthaler, Erich,$d1956-
938 $aBaker & Taylor$bBKTY$c30.00$d22.50$i0684839245$n0003373652$sactive
949 $aHD 69.B7 A215 2000$i31786102080428
994 $a92$bCNU
999 $aHD 69 .B7 A215 2000$wLC$c1$i31786102080428$d2/4/2010$e1/5/2010 $lCIRCSTACKS$mNULS$n3$rY$sY$tBOOK$u5/26/2006