| Record ID | marc_nuls/NULS_PHC_180925.mrc:21211174:1024 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:21211174:1024?format=raw |
LEADER: 01024pam 22003014a 4500
001 9920854280001661
005 20150423132036.0
008 030331s2004 cau b 000 0 eng c
010 $a 2003007359
020 $a0761927700 (cloth)
020 $a0761927719 (pbk.)
035 $a(CSdNU)u168609-01national_inst
035 $a(OCoLC)53145866
040 $aUBY$cUBY
042 $apcc
049 $aCNUM
050 00 $aHF5412$b.G68 2004
082 00 $a380.1/03$221
100 1 $aGovoni, Norman A. P.
245 10 $aDictionary of marketing communications /$cNorman A. Govoni.
260 $aThousand Oaks, Calif. :$bSage Publications,$cc2004.
300 $av, 249 p. ;$c26 cm.
504 $aIncludes bibliographical references (p. 245-247).
650 0 $aMarketing$vDictionaries.
650 0 $aCommunication in marketing$vDictionaries.
949 $aHF 5412 .G68 2004$i31786101605423
994 $a92$bCNU
999 $aHF 5412 .G68 2004$wLC$c1$i31786101605423$d3/18/2004$f3/18/2004$g1 $lCIRCSTACKS$mNULS$rY$sY$tBOOK$u10/14/2003