| Record ID | marc_nuls/NULS_PHC_180925.mrc:219788520:1222 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:219788520:1222?format=raw |
LEADER: 01222cam 2200349 a 4500
001 9922075070001661
005 20150423142200.0
008 020121s2002 enk 001 0 eng
015 $aGBA1-V6079
020 $a0130650757
029 0 $aUKM$bbA1V6079
035 $a(CSdNU)u149821-01national_inst
035 $a(OCoLC)47984241
035 $a(Sirsi) 01-AAM-7800
040 $aUKM$cUKM$dTXH
049 $aCNUM
090 $aHF5415.1265$b.W557 2002
100 1 $aWind, Yoram.
245 10 $aConvergence marketing :$bstrategies for reaching the new hybrid consumer /$cYoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
260 $aHarlow :$bFinancial Times Prentice Hall,$cc2002.
300 $axxviii, 350 p. ;$c24 cm.
504 $aIncludes bibliographic references and index.
650 0 $aMarketing.
650 0 $aConsumer behavior.
650 0 $aCommunication in marketing.
700 1 $aMahajan, Vijay.
700 1 $aGunther, Robert E.,$d1960-
948 $a03/26/2002$b03/26/2002
982 0 $aHF5415.1265$a.W557$a2002
983 $a31786101640727
994 $a92$bCNU
999 $aHF 5415.1265 .W557 2002$wLC$c1$i31786101640727$d4/1/2013$f3/23/2004 $g1$lCIRCSTACKS$mNULS$q1$rY$sY$tBOOK$u6/12/2003