| Record ID | marc_nuls/NULS_PHC_180925.mrc:222569580:2483 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:222569580:2483?format=raw |
LEADER: 02483cam 22003977i 4500
001 9925304784101661
005 20171130145901.6
008 160803t20162016enka b 001 0 eng d
010 $a 2016949928
019 $a960031361
020 $a9781785365416$q(hardback)
020 $a178536541X$q(hardback)
020 $z9781785365423$q(ebook)
035 $a99975546337
035 $a(OCoLC)970658401$z(OCoLC)960031361
035 $a(OCoLC)ocn970658401
040 $aLUNQA$beng$erda$cDLC$dLUNQA$dOCLCF$dYDX$dBTCTA$dBDX$dCHVBK$dMUU$dIOJ$dGSU$dOCLCO$dA7U$dOCLCQ$dCTU$dEEK
042 $alccopycat
050 00 $aHF5415.1255$b.M43 2016
082 04 $a658.8/27$223
100 1 $aMcQuarrie, Edward F.,$eauthor.
245 10 $aVisual branding :$ba rhetorical and historical analysis /$cEdward F. McQuarrie (Professor Emeritus, Santa Clara University, USA), Barbara J. Phillips (Rawlco Scholar in Advertising and Professor of Marketing, University of Saskatchewan, Canada).
264 1 $aCheltenham, UK ;$aNorthampton, MA, USA :$bEdward Elgar Publishing,$c[2016]
264 4 $c℗♭2016
300 $axi, 268 pages :$billustrations (some color) ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 228-254) and indexes.
505 0 $aHistorical Perspectives on Brand Advertising. Overview : visual branding in historical perspective -- An illustrated history of visual branding in magazine advertising -- Brand Marks. A typology of brand marks -- How and why brand marks vary across product categories -- Rhetorical evolution of brand marks -- Visual Elements. Typeface in visual branding -- Spokes-characters -- Color -- Using pictures to brand -- Epilogue: Conceptual puzzles.
520 $a"Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time."--Back cover.
650 0 $aCommercial art.
650 0 $aBranding (Marketing)
700 1 $aPhillips, Barbara J.,$d1966-$eauthor.
947 $hCIRCSTACKS$r31786103109788
980 $a99975546337