| Record ID | marc_nuls/NULS_PHC_180925.mrc:224211099:1644 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:224211099:1644?format=raw |
LEADER: 01644cam 2200325 a 4500
001 9919755620001661
005 20150423122604.0
008 011228s2002 mau b 001 0 eng c
020 $a0316346624 :$c$14.95
035 $a(CSdNU)u188723-01national_inst
035 $a(OCoLC)48671363
040 $aPUL$cPUL$dIGP$dSPP
042 $apcc
049 $aCNUM
050 4 $aHM1033$b.G53 2002
092 $a302$bG, 2002
100 1 $aGladwell, Malcolm,$d1963-
245 14 $aThe tipping point$b: how little things can make a big difference / $cMalcolm Gladwell.
250 $a1st Back Bay pbk. ed.
260 $aBoston :$bLittle, Brown,$cc2002.
300 $axii, 301 p. ;$c21 cm.
504 $aIncludes bibliographical references (p. [281]-291) and index.
505 0 $aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
650 0 $aSocial psychology.
650 0 $aContagion (Social psychology)
650 0 $aCausation.
650 0 $aContext effects (Psychology)
949 $aHM1033 .G53 2002$i31786101800115
994 $a92$bCNU
999 $aHM 1033 .G53 2002$wLC$c1$i31786101800115$d4/30/2010$e3/3/2009 $f4/26/2004$g2$kLOST-ASSUM$lCIRCSTACKS$mNULS$n9$rY$sY$tBOOK$u3/12/2004