MARC Record from marc_nuls

LEADER: 03642cam 2200373 a 4500
001 9920119700001661
005 20150423124516.0
008 020429s2002 enkac 000 0 eng
010 $a 2001096432
015 $aGBA2-Z5093
020 $a0500510741 (hbk. )
020 $a0500284768 (pbk. )
029 0 $aUKM$bbA2Z5093
035 $a(CSdNU)u106031-01national_inst
035 $a(OCoLC)48783482
035 $a(OCoLC)48783482
035 $a(Sirsi) 01-AAO-7222
040 $aUKM$cUKM$dEYE$dOrPss
041 1 $aengger
049 $aCNUM
090 $aNC997$b.P75 2002
100 1 $aPricken, Mario.
240 10 $aKribbeln im Kopf.$lEnglish
245 10 $aCreative advertising :$bideas and techniques from the world's best campaigns /$cMario Pricken.
260 $aLondon ; $a New York :$b Thames & Hudson,$c 2002.
300 $a263 p. :$bill. (chiefly col.), ports. (some col.) ;$c29 cm.
505 0 $aDreamTeam: a framework for great creative performance -- DreamTeam, a basis for every meeting -- Your brief creates space for a motivated team -- Switch on all five senses -- Go into meetings with a clear goal -- Always separate the ideas phase from the evaluation phase -- Avoid idea killers -- Use doodles to visualize your ideas -- Grab ideas and run with them -- Look for the positive in other people's ideas -- Make mistakes and have fun doing it -- Stick with it, the best ideas are yet to come -- Develop your sense of humour -- Wait before evaluating ideas -- Select ideas creatively -- Turning ideas into action -- The KickStart Catalogue: finding ideas that communicate -- Introducing the KickStart catalogue -- The KickStart catalogue -- Without words -- Mixing and matching -- Comparative juxtaposition -- Repetition and accumulation -- Exaggeration -- Turn it right around -- Omission and suggestion -- Paradoxes and optical illusions -- Provocation and shock tactics -- Playing with time -- A change of perspective -- Spoofs and parodies -- Symbols and signs -- Come and play -- Telling stories -- Absurd, surreal, bizarre -- Take it literally -- Change the product -- Alternative uses -- Double meanings -- Play with words -- In the beginning was the word -- Reframing: a key to creative thinking -- Metaphor and analogy -- Break out of the frame -- Alternative media -- Copy with punch: using wit and humour -- Structuring jokes -- A practical guide to joke-making: constructing and disrupting frames of reference -- Developing punchlines -- Adapting and using existing punchlines -- Make the most of black humour -- Unintentional humour and situation comedy -- Blue humour -- Classic creative techniques -- The morphological matrix -- Osborn's checklist -- Visual synectics -- Visualization: movies in your mind -- Tools for professional dreamers -- Synaesthesia -- Controlling the pictures in your mind -- Aids to visualization -- Brainfloating -- Develop ideas through storyboarding -- Interviews and resources -- Walter Lurzer, Professor, University of Applied Art, Vienna -- PJ Pereira, Creative Director, New Media Agency Agenciaclick -- Johan Kramer, Kesselskramer Advertising Agency -- K.C. Tsang, Executive Creative Director, BBDO Hong Kong -- Stefan Sagmeister, Graphic Designer.
546 $aTranslated from the German.
650 0 $aCommercial art.
650 0 $aAdvertising campaigns.
948 $a08/01/2002$b09/16/2002
982 0 $aNC997$a.P75$a2002
999 $aNC 997 .P75 2002$wLC$c1$i31786101711114$d8/2/2004$f8/2/2004$g1 $lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u9/16/2002
999 $aNC 997 .P75 2002$wLC$c2$i31786102116255$d6/7/2010$e10/13/2009 $lCIRCSTACKS$mNULS$n7$q1$rY$sY$tBOOK$u5/3/2007