| Record ID | marc_nuls/NULS_PHC_180925.mrc:236062334:1541 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:236062334:1541?format=raw |
LEADER: 01541cam 22003614a 4500
001 9919845290001661
005 20150423123113.0
008 990315s1999 cau b 001 0 eng
010 $a 99006266
020 $a0761909583 (cloth : alk. paper)
020 $a0761909591 (pbk. : alk. paper)
035 $a(CSdNU)u81577-01national_inst
035 $a(Sirsi) l99006266
035 $a(Sirsi) l99006266
035 $a(Sirsi) 01-AAI-8685
035 $a 99006266
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aJK 2281$bN484 1999
100 1 $aNewman, Bruce I.
245 14 $aThe mass marketing of politics :$bdemocracy in an age of manufactured images /$cBruce I. Newman.
260 $aThousand Oaks :$bSage Publications,$cc1999.
300 $axviii, 166 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 147-153) and indexes.
505 0 $aThe impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
650 0 $aPolitical campaigns$zUnited States.
650 0 $aMarketing$zUnited States.
650 0 $aPresidents$zUnited States$xElection.
650 0 $aDemocracy$zUnited States.
651 0 $aUnited States$xPolitics and government$y20th century.
948 $a02/15/2000$b02/18/2000
999 $aJK 2281 N484 1999$wLC$c1$i31786101161666$d10/10/2006$e10/2/2006 $f8/2/2004$g1$lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u6/11/2003