| Record ID | marc_nuls/NULS_PHC_180925.mrc:243159667:1697 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:243159667:1697?format=raw |
LEADER: 01697pam 22003134a 4500
001 9921373840001661
005 20150423134411.0
008 050201s2005 ohua b 001 0 eng
010 $a 2005002894
020 $a0324301251
020 $a0131856820
035 $a(CSdNU)u247177-01national_inst
035 $a(OCoLC)57577428
040 $aDLC$cDLC$dYDX
042 $apcc
049 $aCNUM
050 00 $aHF5415.13$b.S3445 2005
082 00 $a658.8$222
100 1 $aSchmonsees, Robert J.,$d1947-
245 10 $aEscaping the black hole :$bminimizing the damage from the marketing-sales disconnect /$cRobert J. Schmonsees.
260 $aMason, Ohio :$bThomson/South-Western,$cc2005.
300 $axxii, 211 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aDiscovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conceptualizing the ecosystem -- Discovering the holy grail -- Enabling the ecosystem -- Implementing the buyer-centric revenue model -- Understanding the model -- Integrated pipeline management -- Implementing the value-centric communications model -- Understanding the model -- Adopting the VCCM -- Building a value map -- Optimizing the sanctioned content.
650 0 $aMarketing$xManagement.
650 0 $aSelling.
949 $aHF 5415.13 .S3445 2005$i31786102261804
994 $a92$bCNU
999 $aHF 5415.13 .S3445 2005$wLC$c1$i31786102261804$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u5/11/2005