| Record ID | marc_nuls/NULS_PHC_180925.mrc:246392987:1717 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:246392987:1717?format=raw |
LEADER: 01717cam 2200325 a 4500
001 9920948100001661
005 20150423132436.0
008 931029s1994 nyu b 001 0 eng
010 $a 93041996
020 $a0814450717 :$c$22.95
035 $a(CSdNU)u40812-01national_inst
035 $a(OCoLC)29359247
035 $a(Sirsi) 01-AAE-3784
040 $aDLC$cDLC
043 $an-us---
049 $aCNUM
050 00 $aHF5415.127$b.R673 1994
100 1 $aRossman, Marlene L.
245 10 $aMulticultural marketing :$bselling to a diverse America /$cMarlene L. Rossman.
260 $aNew York :$bAMACOM,$cc1994.
300 $axi, 178 p. ;$c24 cm.
504 $aIncludes bibliographical references (p. 169-170) and index.
505 0 $aAmerica's changing face -- Segmenting a diverse market -- The importance of culture in marketing -- Marketing to Hispanics -- Marketing to Asian-Americans -- Marketing to African-Americans -- Diverse America: some other segments.
650 0 $aMarket segmentation$zUnited States.
650 0 $aMinority consumers$zUnited States.
948 $a10/13/1999$b10/13/1999
999 $aHF 5415.127 R673 1994$wLC$c1$i31786100628665$d3/19/2004$f3/19/2004$g1 $lCIRCSTACKS$mNULS$n4$rY$sY$tBOOK$u7/14/1994$o.STAFF. Pieces: 00001
999 $aHF 5415.127 R673 1994$wLC$c2$i31786100602264$d3/19/2004$f3/19/2004$g1 $lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u1/11/1995$o.STAFF. Pieces: 00001
999 $aHF 5415.127 R673 1994$wLC$c3$i31787000073416$d3/19/2004$f3/19/2004$g1 $lCIRCSTACKS$mNULS$n11$rY$sY$tBOOK$u5/25/1994$o.STAFF. Pieces: 00001
999 $aHF 5415.127 R673 1994$wLC$c4$i31786100607925$d3/19/2004$f3/19/2004$g1 $lCIRCSTACKS$mNULS$n3$rY$sY$tBOOK$u2/8/1995$o.STAFF. Pieces: 00001