| Record ID | marc_nuls/NULS_PHC_180925.mrc:246532569:2690 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:246532569:2690?format=raw |
LEADER: 02690cam 2200421 a 4500
001 9920950100001661
005 20150423132444.0
008 060109s2005 flua b 001 0 eng
010 $a 2005903630
020 $a1932534083
029 1 $aQBX$ba 05903630
035 $a(CSdNU)u280204-01national_inst
035 $a(OCoLC)62158000
035 $a(OCoLC)62158000
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043 $an-us---
049 $aCNUM
050 00 $aHF5415.33.U6$bH575 2005
082 00 $a658.80089/68073$222
245 00 $aHispanic marketing & public relations :$bunderstanding and targeting America's largest minority /$cedited by Elena del Valle ; [foreword by Carlos Santiago].
246 3 $aHispanic marketing and public relations
250 $a1st ed.
260 $aBoca Raton :$bPoyeen Pub.,$cc2005.
300 $axxii, 435 p. :$bill. ;$c23 cm.
500 $aAccompanied by a companion web site.
504 $aIncludes bibliographical references (p. 417-423) and index.
505 0 $aA snapshot of the U.S. Hispanic market / Jonathon R. Ashton, Michele Valdovinos -- Latino identity & situational Latinidad / Federico Subervi, Diana Rios -- Beyond skin color / Deborah Vallejo -- A deeper look into the U.S. Hispanic market / Derene Allen, Madalyn Friedman -- Hispanic projections / Roger Selbert -- Qualitative and quantitative research strategies / Miguel Gomez Winebrenner -- Segmentation by level of acculturation / Miguel Gomez Winebrenner -- Effective translations / Tony Malaghan -- Marketing to U.S. Hispanics online / Richard Israel, Cynthia Nelson -- Hispanic public relations and its emergence as an industry / Dora O. Tovar -- Latino media : a cultural connection / Federico Subervi, Heidi Eusebio -- Electronic publicity and broadcast public relations / David Henry -- Maximizing public relations results with entertainment / Claudia Santa Cruz -- Hispanic public relations return on investment / Christine Clavijo-Kish, Dalia Paratore Salazar -- Cultural understanding key to effective Hispanic media training / Elena del Valle.
650 0 $aHispanic American consumers.
650 0 $aConsumer behavior$zUnited States.
650 0 $aTarget marketing$zUnited States.
650 0 $aHispanic American mass media.
700 1 $aValle, Elena del.
938 $aQuality Books, Inc.$bQUAL$na 05903630
938 $aBaker & Taylor$bBKTY$c49.95$d37.46$i1932534083$n0006491610$sactive
947 $fSOBM-MKT$hCIRCSTACKS$p$47.45$q1
949 $aHF 5415.33.U6 H575 2005$i31786102291710
994 $a92$bCNU
999 $aHF 5415.33 .U6 H575 2005$wLC$c1$i31786102291710$d1/12/2013$e12/1/2012 $lCIRCSTACKS$mNULS$n6$q1$rY$sY$tBOOK$u8/15/2006