| Record ID | marc_nuls/NULS_PHC_180925.mrc:247970017:2028 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:247970017:2028?format=raw |
LEADER: 02028cam 22004454a 4500
001 9920619370001661
005 20161129140930.0
008 050317s2006 maua 001 0 eng
010 $a 2005045949
020 $a0205461018 (pbk. : alk. paper)
020 $a9780205461011 (pbk. : alk. paper)
029 1 $aNZ1$b9239091
035 $a(CSdNU)u307747-01national_inst
035 $a(OCoLC)58604887
035 $a(OCoLC)58604887
035 $a(OCoLC)58604887
040 $aDLC$cDLC$dC#P$dBAKER$dIXA$dBTCTA$dLVB$dYDXCP$dOrLoB-B
042 $apcc
049 $aCNUM
050 00 $aHD59$b.H214 2006
082 00 $a658.4/53$222
100 1 $aHagley, Tom.
245 10 $aWriting winning proposals :$bPR cases /$cTom Hagley.
260 $aBoston :$bPearson Allyn and Bacon,$cc2006.
300 $ax, 293 p. :$bill. ;$c28 cm.
500 $aIncludes index.
505 0 $aCh. 1. Understanding why planning is important and how it relates to public relations -- Ch. 2. Meeting the challenges of the planning environment -- Ch. 3. Writing and leading with integrity -- Ch. 4. Beginning the planning process with accountability -- Ch. 5. Defining components of public relations plans and rules for writing them -- Ch. 6. Public relations cases : problems, opportunities, challenges -- Ch. 7. Samples of effective public relations writing.
650 0 $aPublic relations.
650 0 $aProposal writing in the social sciences.
650 0 $aCommunication in organizations.
650 6 $aRelations publiques.
650 6 $aSciences sociales$xRedaction de projets.
650 6 $aCommunication dans les organisations.
938 $aBaker and Taylor$bBTCP$n2005045949
938 $aBaker & Taylor$bBKTY$c50.20$d50.20$i0205461018$n0006229879$sactive
938 $aYBP Library Services$bYANK$n2218558
947 $fSOBM-MKT$hCIRCSTACKS$p$47.69$q1
949 $aHD 59 .H214 2006$i31786102206072
994 $a92$bCNU
999 $aHD 59 .H214 2006$wLC$c1$i31786102206072$d1/12/2010$lCIRCSTACKS$mNULS $q1$rY$sY$tBOOK$u10/11/2007