MARC Record from marc_nuls

LEADER: 02256cam 22004574a 4500
001 9919277090001661
005 20150423115211.0
008 061025s2007 ilua b 001 0 eng
010 $a 2006035638
020 $a9780736060523 (hard cover)
020 $a0736060529 (hard cover)
029 1 $aYDXCP$b2488683
029 1 $aNLGGC$b298841258
029 1 $aNZ1$b11341575
035 $a(CSdNU)u309704-01national_inst
035 $a(OCoLC)74941202
035 $a(OCoLC)74941202
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP$dNLGGC
049 $aCNUM
050 00 $aGV716$b.M85 2007
082 00 $a796/.0698$222
084 $a85.40$2bcl
100 1 $aMullin, Bernard James.
245 10 $aSport marketing /$cBernard J. Mullin, Stephen Hardy, William A. Sutton.
250 $a3rd ed.
260 $aChampaign, IL :$bHuman Kinetics,$cc2007.
300 $axii, 539 p. :$bill. ;$c29 cm.
504 $aIncludes bibliographical references (p. 501-522) and index.
505 0 $aThe special nature of sport marketing -- Strategic marketing management -- Studies of sport consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in sport marketing -- Market segmentation -- The sport product -- Managing sport brands -- Licensed and branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship -- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling the marketing mix -- The legal aspects of sport marketing -- The shape of things to come -- Appendix A : Sport industry organizations -- Appendix B : Sample surveys.
650 0 $aSports$xMarketing.
650 17 $aMarketing.$2gtt
650 17 $aStrategische planning.$2gtt
650 17 $aSport.$2gtt
700 1 $aHardy, Stephen,$d1948-
700 1 $aSutton, William Anthony,$d1951-
938 $aBaker and Taylor$bBTCP$n2006035638
938 $aYBP Library Services$bYANK$n2488683
938 $aBaker & Taylor$bBKTY$c74.00$d74.00$i0736060529$n0007059289$sactive
949 $aGV 716 .M85 2007$i31786101379672
994 $a92$bCNU
999 $aGV 716 .M85 2007$wLC$c1$i31786101379672$d12/4/2012$e11/6/2012 $lCIRCSTACKS$mNULS$n2$q2$rY$sY$tBOOK$u11/14/2007