MARC Record from marc_nuls

LEADER: 03135cam 22003734a 4500
001 9919740320001661
005 20150423122506.0
008 030829s2004 mau b 001 0 eng
010 $a 2003019437
020 $a1578517095
035 $a(CSdNU)u249487-01national_inst
035 $a(OCoLC)53083978
040 $aDLC$cDLC$dVET$dWSL$dMUQ$dOCL$dTTU
042 $apcc
049 $aCNUM
050 00 $aBF637.C4$bG37 2004
082 00 $a153.8/5$222
096 $aBF 637.P4 G227 2004
100 1 $aGardner, Howard.
245 10 $aChanging minds :$bthe art and science of changing our own and other people's minds /$cHoward Gardner.
260 $aBoston, Mass. :$bHarvard Business School Press,$c2004.
300 $axi, 244 p. ;$c25 cm.
504 $aIncludes bibliographical references and index.
505 0 $aThe contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art -- Mind changing in a formal setting -- Mind changing up close -- Changing ones own mind -- Epilogue : the future of mind changing.
520 $aPublisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind--and how to influence that process. Drawing on decades of cognitive research and compelling case studies--from famous business and political leaders to renowned intellectuals and artists to ordinary individuals--Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one. Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives. Howard Gardner is the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education and senior director of Harvard Project Zero. The recipient of a MacArthur Prize Fellowship and 20 honorary degrees, he is the author of more than 20 books.
650 0 $aChange (Psychology)
650 0 $aPersuasion (Psychology)
650 0 $aInfluence (Psychology)
650 6 $aChangement (Psychologie)
650 6 $aPersuasion (Psychologie)
650 6 $aInfluence (Psychologie)
949 $aBF 637.C4 G37 2004$i31786102274641
994 $a92$bCNU
999 $aBF 637 .C4 G37 2004$wLC$c1$i31786102274641$d7/30/2012$e10/8/2005 $lCIRCSTACKS$mNULS$n2$q1$rY$sY$tBOOK$u7/19/2005