| Record ID | marc_nuls/NULS_PHC_180925.mrc:250582693:1876 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:250582693:1876?format=raw |
LEADER: 01876cam 2200385Ia 4500
001 9921556070001661
005 20150423135159.0
008 070626s2008 si a b 001 0 eng d
020 $a9780470822715
020 $a0470822716
029 1 $aNLGGC$b310471060
035 $a(CSdNU)u329074-01national_inst
035 $a(OCoLC)156819280
035 $a(OCoLC)156819280
035 $a(OCoLC)156819280
040 $aBTCTA$cBTCTA$dBAKER$dYDXCP$dBWX$dDGW$dIXA$dOrLoB-B
049 $aCNUM
090 $aPN1992.8.M87$bT45 2008
100 1 $aTemporal, Paul.
245 14 $aThe branding of MTV :$bwill internet kill the video star? /$cPaul Temporal.
260 $aSingapore ;$aHoboken, NJ :$bJohn Wiley & Sons (Asia),$c2008.
300 $axi, 246 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $a1. The Birth of MTV -- 2. Building Global Brand Equity -- 3. 21st-century Branding: The "Relationship Age" -- 4. MTV and Global Urban Youth Culture -- 5. MTV Brand Anatomy -- 6. The MTV Brand and Business Strategies -- 7. Competitive Analysis and Brand Development -- 8. Brand Execution: Giving Youth a Total Music Experience -- 9. Brand Management -- 10. Brand-Building Case Studies: MTV India and MTV China -- 11. The Future of the MTV Brand.
610 20 $aMTV Networks.
650 0 $aMusic videos.
650 0 $aBranding (Marketing)
938 $aBaker and Taylor$bBTCP$nBK0007330094
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0470822716$n0007330094$sactive
938 $aYBP Library Services$bYANK$n2712875
938 $aBlackwell Book Service$bBBUS$nR8711318$c$24.95
947 $fSOMC-BRC$hCIRCSTACKS$p$21.46$q1
949 $aPN 1992.8.M87 T45 2008$i31786102421416
994 $a92$bCNU
999 $aPN 1992.8 .M87 T45 2008$wLC$c1$i31786102421416$d4/20/2010$e9/5/2008 $lCIRCSTACKS$mNULS$n1$q1$rY$sY$tBOOK$u7/1/2008