MARC Record from marc_nuls

LEADER: 07640cam 2200445 a 4500
001 9922479390001661
005 20150423143958.0
008 070301s2007 caua b 001 0 eng
010 $a 2007007926
020 $a9781599180878 (alk. paper)
020 $a1599180871 (alk. paper)
035 $a(CSdNU)u336891-01national_inst
035 $a(OCoLC)85692822
035 $a(OCoLC)85692822
035 $a(OCoLC)85692822
040 $aDLC$cDLC$dYDX$dBAKER$dBTCTA$dGK8$dDPL$dYDXCP$dVP@$dQBX$dCRH
049 $aCNUM
050 00 $aHF5429$b.K525 2007
082 00 $a658.8/7$222
100 1 $aKingaard, Jan.
245 10 $aStart your own successful retail business :$byour step-by-step guide to success /$cEntrepreneur Press and Jan Kingaard.
250 $a2nd ed.
260 $a[Irvine, Calif.] :$bEntrepreneur Press,$cc2007.
300 $axiv, 250 p. :$bill. ;$c23 cm.
490 1 $aStartup series
504 $aIncludes bibliographical references (p. [231]-236) and index.
505 0 $a1. Introduction to retailing -- Welcome to the big leagues -- What about jobs? -- Basic kinds of retailers -- Store retailing -- Brick-and-mortar stores -- David vs. Goliath -- Specialty retailing -- Nonstore retailing -- Temporary locations -- Direct selling -- Mail order -- The Internet -- Vending machines -- Service retailers -- Consuming appetite for services -- Step up -- Retailing's image -- Social responsibility -- Windows of opportunity -- What now? -- Will you accept the challenge? -- 2. Making a plan -- Retail and you : a match made in heaven? -- Personality -- Growth or income? -- Strengths and weaknesses -- Money -- Experience -- Technical management skills -- Business goals -- Is there enough time or demand? -- A look at industry numbers -- Start thinking about your mission -- Be a trend-watcher -- How will you compete? -- What's your plan? -- 3. Decisions, decisions -- Buying a business -- Franchises -- Business opportunities -- Direct sales -- Existing independent businesses -- Identifying opportunities -- Evaluating the business for sale -- Launching your own business -- Professional advisors -- Lawyers and accountants -- Bankers -- Consultants --
505 0 $a4. Location -- The homebased retailer -- Commercial locations -- Researching locations -- Match the area to your customers -- Type of products and location choice -- Convenience goods -- Shopping goods -- Specialty goods -- Retail compatibility -- Merchant's associations -- Landlords -- Zoning and planning -- Incentive areas and agencies -- Main Street outreach -- Check out the competition -- Selecting a shopping center location -- Can you qualify? -- Center costs -- Specialty leasing -- Everything is negotiable -- Starting from scratch -- Location in a nutshell -- 5. Legal and finance issues -- Forming a business entity -- Protect your name -- Domain name registration -- What kind of money will it take? -- Ready, aim -- Homebased businesses aren't free -- Bank locally -- 6. Operations -- Store policies -- Hours -- Credit policies -- Customer service policies -- Housekeeping -- Security policies -- All in a day's work --
505 0 $a7. Store design -- The store planning process -- Exterior personality -- Overhead sign -- Show window -- Entrance -- Designing your store interior -- It's about the experience -- Choose your approach -- Every foot counts -- Flow of store traffic -- Inventory influences layout -- Aisles -- Self-service techniques -- The cashier -- Flooring -- Ceilings -- Walls -- Use of color -- Fixtures -- Lighting -- Nonselling activities -- Visual merchandising -- Convenience counts -- 8. Inventory -- You are what you sell -- Quality merchandise -- Selecting your portfolio -- Establishing your inventory -- Finding products -- Using buying offices -- Finding the right suppliers -- Controlling inventory -- From shipper to shopper -- Selling seasons -- What's enough? -- Consignment items -- Keeping up with change -- 9. Equipment -- Equipment sources -- Auctions, garage sales, swap meets, and thrift shops -- Online equipment sources -- Existing businesses -- Office equipment -- Computer hardware -- Computer software -- Cash register -- Credit card verification system -- Barcode reader -- Other equipment you may want -- Interactive shopping equipment -- Sales floor equipment -- Display equipment --
505 0 $a10. Pricing -- Your Pricing philosophy -- Price impression psychology -- Price and the product range -- Private label -- Social price -- Pricing restrictions -- Pricing strategies -- Price lines -- Pricing principles -- Pricing your services -- Concepts of retail price -- Calculate for competitive advantage -- The benefits of discounts -- Loss leaders -- Quantity discounts -- Trade and organization discounts -- Pre-season discounts -- Voucher discounts -- General markdowns -- True costs -- The unbeatable pricing strategy -- 11. Human resources -- Assessing your needs -- How many people is enough? -- Hiring -- Labor practices -- Hiring procedures -- Background checks -- Compensation -- After they're hired -- Provide incentives to employees -- Employee and operations manual -- Probation -- Training -- Scheduling personnel -- Employee performance appraisals -- Firing -- You must remember this --
505 0 $a12. Marketing -- Putting together a promotion plan -- Your grand opening -- Advertising -- Media mix -- Co-op advertising -- Direct mail -- Print Advertising -- Web site : a must-have in retailing -- In-store promotions -- Special pricing -- Visual merchandising -- Great displays -- Public relations -- 13. Customer service -- Customer-centric objectives -- Information collection is key -- Customer relationship management -- Listen to the right customers -- Promise only what you can deliver -- Loyalty and retailing -- Services customers value -- How to provide exceptional customer service -- A warm welcome -- Attentiveness -- Creature comforts -- Warm, fuzzy policies -- High value-to-price ratio -- Personalized shopping -- Delivery -- Gift registry -- Gift certificates -- How to handle unhappy customers -- Handling returns -- The Internet raises consumer expectations -- The customer is always right --
505 0 $a14. Risk management -- The law -- Insurance -- Product-related issues -- Pricing -- Product safety information -- False claims -- Packing and labeling -- Warranties -- Sales contracts -- Transfer of title -- Customer-related issues -- Physical safety -- Customer property loss -- Handling bad checks -- Counterfeit money and merchandise -- Extending credit -- Shoplifting -- Employee-related issues -- Occupational Safety and Health Administration -- Americans With Disabilities Act -- Employee theft -- Combatting shrinkage -- Tighten store security -- Emergency preparedness -- 15. Planning for the future -- Change is an everyday challenge -- Rethink the rules -- Encore? -- The future of retailing -- Know your customers -- Appendix -- Retail store resources -- Associations -- Books -- Consulting services -- Consumer research -- Equipment -- Merchandise and visual display -- Risk management resources -- Social responsibility -- Software -- Successful retail business owners -- Trade publications -- Web site -- Glossary.
650 0 $aRetail trade$xManagement.
650 0 $aNew business enterprises.
710 2 $aEntrepreneur Press.
830 0 $aEntrepreneur magazine's start up.
947 $fSOBM-BUS$hCIRCSTACKS$p$17.05$q1
949 $aHF 5429 .K525 2007$i31786102455117
994 $a92$bCNU
999 $aHF 5429 .K525 2007$wLC$c1$i31786102455117$d9/9/2012$e8/12/2012 $lCIRCSTACKS$mNULS$n5$rY$sY$tBOOK$u11/24/2008