| Record ID | marc_nuls/NULS_PHC_180925.mrc:26556063:1925 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:26556063:1925?format=raw |
LEADER: 01925cam 2200433 a 4500
001 9921762400001661
005 20150423140805.0
008 110526s2011 enka b 001 0 eng
010 $a 2011021594
015 $aGBB177849$2bnb
016 7 $a015836891$2Uk
019 $a751740688
020 $a9780749461812 (hardback)
020 $a0749461810 (hardback)
020 $a9780749461829
020 $a0749461829
035 $a(CSdNU)u470517-01national_inst
035 $a(OCoLC)713183255
035 $a(OCoLC)713183255
035 $a(OCoLC)713183255
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dCDX$dUKMGB$dSINLB
042 $apcc
049 $aCNUM
050 00 $aHD9970.5.C672$bT86 2011
082 00 $a381/.4566855$223
082 04 $a381.4566855$222
100 1 $aTungate, Mark,$d1967-
245 10 $aBranded beauty :$bhow marketing changed the way we look /$cMark Tungate.
260 $aLondon ;$aPhiladelphia, PA :$bKogan Page,$cc2011.
300 $aviii, 277 p. :$bill ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aChasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.
650 0 $aCosmetics industry.
650 0 $aBranding (Marketing)
650 0 $aAdvertising$xCosmetics.
947 $fSOBM$hCIRCSTACKS$p$25.76$q1
949 $aHD9970.5.C672 T86 2011$i31786102520019
994 $a92$bCNU
999 $aHD 9970.5 .C672 T86 2011$wLC$c1$i31786102520019$lCIRCSTACKS$mNULS$rY $sY$tBOOK$u1/4/2012