MARC Record from marc_nuls

LEADER: 02302cam 2200421 i 4500
001 9925192798801661
005 20141212090732.6
008 140612s2015 nyuaf b 001 0 eng
010 $a 2014022329
019 $a869437850
020 $a9780393241129 (hardcover)
020 $a0393241122 (hardcover)
035 $a40024793706
035 $a(OCoLC)881418224$z(OCoLC)869437850
035 $a(OCoLC)ocn881418224
040 $aDLC$erda$beng$cDLC$dIG#$dOCLCF$dYDXCP$dBTCTA$dBDX$dOCO$dPAP$dVP@$dMEU
043 $an-us---
050 00 $aHD9349.S634$bC6323 2015
082 00 $a338.7/663620973$223
100 1 $aElmore, Bartow J.,$eauthor.
245 10 $aCitizen Coke :$bthe making of Coca-Cola capitalism /$cBartow J. Elmore.
250 $aFirst edition.
264 1 $aNew York :$bW.W. Norton & Company,$c[2015]
264 4 $c℗♭2015
300 $a416 pages, 8 pages of unnumbered plates :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages [371]-394) and index.
505 0 $aPart 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future?
520 $aPresents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
546 $aText in English.
610 20 $aCoca-Cola Company.
650 0 $aSoft drink industry$zUnited States.
650 0 $aSustainable development.
650 0 $aSocial responsibility of business.
947 $cBOOK$fBOOK-SOBM$g27.95$hCIRCSTACKS$lNULS$n175309$o150429$p24.04$q1$r31786102994008
980 $a40024793706