| Record ID | marc_nuls/NULS_PHC_180925.mrc:270448743:2518 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:270448743:2518?format=raw |
LEADER: 02518cam 22004574a 4500
001 9920711910001661
005 20150423131249.0
008 080623s2008 caua b 001 0 eng
010 $a 2008027384
015 $aGBA893504$2bnb
016 7 $a014679987$2Uk
020 $a9780470183878 (cloth)
020 $a047018387X (cloth)
035 $a(CSdNU)u336325-01national_inst
035 $a(OCoLC)226355800
035 $a(OCoLC)226355800
035 $a(OCoLC)226355800
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dUKM$dC#P$dYBM$dBWX$dCDX
049 $aCNUM
050 00 $aHD69.B7$bG43 2008
082 00 $a658.8/27$222
100 1 $aGerzema, John,$d1961-
245 14 $aThe brand bubble :$bthe looming crisis in brand value and how to avoid it /$cJohn Gerzema, Ed Lebar ; foreword by Peter Stringham.
250 $a1st ed.
260 $aSan Francisco, CA :$bJossey-Bass,$cc2008.
300 $ax, 252 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 235-239) and index.
505 0 $aTulipmania and inflated brands -- Can you say "irresistible"? -- Wall Street, meet Main Street -- The postmodern craving for creativity -- Welcome to ConsumerLand -- Stage one - Exploration: performing an energy audit. Case study: LEGO-play well -- Stage two - Distillation: identifying the energy core. Case study: Virgin Atlantic-brilliant basics, magic touches -- Stage three - Ignition: creating an energized value chain. Case study: Xerox-the energy inside -- Stage four - Fusion: becoming an energy-driven enterprise. Case study: Mumbai Tiffin Box Suppliers-human energy -- Stage five - Renewal: Active listening and constant refreshing of brand meaning. Case study: UNIQLO-seeing farther -- Epilogue: A brand may be famous, but is it creating return for shareholders?
650 0 $aBrand name products$xValuation.
650 0 $aBranding (Marketing)
650 0 $aBrand name products$vCase studies.
700 1 $aLebar, Ed,$d1943-
938 $aBaker & Taylor$bBKTY$c27.95$d20.96$i047018387X$n0007767706$sactive
938 $aYBP Library Services$bYANK$n2826757
938 $aBaker and Taylor$bBTCP$nBK0007964802
938 $aBlackwell Book Service$bBBUS$nR2739947$c$27.95
938 $aCoutts Information Services$bCOUT$n8282755$c14.99 GBP
947 $fSOBM-MGT$hCIRCSTACKS$p$24.04$q1
949 $aHD 69.B7 G43 2008$i31786102453872
994 $a92$bCNU
999 $aHD 69 .B7 G43 2008$wLC$c1$i31786102453872$d10/8/2009$e8/31/2009 $lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u11/13/2008