MARC Record from marc_nuls

LEADER: 02281cam 2200385 i 4500
001 9925151299901661
005 20150423153316.0
008 140312s2014 mau b 001 0 eng
010 $a2013031648
019 $a833575008$a834413896
020 $a9781422191903 (hbk.)
020 $a1422191907 (hbk.)
035 $a(OCoLC)858610477
035 $a(OCoLC)ocn858610477
040 $aDLC$erda$beng$cDLC$dIG#$dYDXCP$dBDX$dBTCTA$dOSU
049 $aCNUM
050 00 $aHD30.19$b.M22 2014
082 00 $a658.8/34$223
084 $aBUS041000$aBUS063000$aBUS019000$2bisacsh
100 1 $aMadsbjerg, Christian.
245 14 $aThe moment of clarity :$busing the human sciences to solve your hardest business problems /$cChristian Madsbjerg and Mikkel B. Rasmussen.
264 1 $aBoston, Massachusetts :$bHarvard Business Review Press,$c[2014]
300 $avi, 214 pages ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aNavigating in a fog -- Pt. 1. Getting people wrong -- Business analysis, data, and logic : The default-thinking method of problem solving -- Getting creative! : The think-outside-the-box method of problem solving -- Pt. 2. Getting people right -- The human sciences -- The turnaround : LEGO -- Product design : Coloplast -- Corporate strategy : Intel and Adidas -- How to lead to your moment of clarity.
520 $a"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--$cProvided by publisher.
650 0 $aSocial sciences and management.
650 0 $aManagement$xPsychological aspects.
700 1 $aRasmussen, Mikkel B..
947 $fSOBM$hBOOK$p$24.08$q1
949 $aHD30.19 .M22 2014$i31786102882187
994 $a92$bCNU