| Record ID | marc_nuls/NULS_PHC_180925.mrc:277210121:1973 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:277210121:1973?format=raw |
LEADER: 01973cam 22004454a 4500
001 9920207830001661
005 20150423124921.0
008 041007s2005 mau b 001 0 eng
010 $a 2004023600
015 $aGBA513897$2bnb
016 7 $a013112690$2Uk
020 $a1591391237 (hardcover : alk. paper)
024 30 $a9781591391234 (hardcover : alk. paper)
029 1 $aNLGGC$b268997411
035 $a(CSdNU)u278084-01national_inst
035 $a(OCoLC)56753370
035 $a(OCoLC)56753370
040 $aDLC$cDLC$dYDX$dUKM$dGZM$dIXA$dVP@$dBAKER$dBUR$dNLGGC
042 $apcc
049 $aCNUM
050 00 $aHD30.28$b.M3838 2005
082 00 $a658.4/012$222
084 $a85.40$2bcl
100 1 $aMcGrath, Rita Gunther.
245 10 $aMarketBusters :$b40 strategic moves that drive exceptional business growth /$cRita Gunther McGrath, Ian C. MacMillan.
246 3 $aMarket busters
246 30 $a40 strategic moves that drive exceptional business growth
260 $aBoston :$bHarvard Business School Press,$cc2005.
300 $aviii, 264 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. 237-244) and index.
505 0 $aMarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
650 0 $aStrategic planning$vHandbooks, manuals, etc.
650 0 $aCustomer relations$xManagement$vHandbooks, manuals, etc.
650 17 $aStrategische planning.$2gtt
650 17 $aKlantgerichtheid.$2gtt
700 1 $aMacMillan, Ian C.,$d1940-
938 $aBaker & Taylor$bBKTY$c29.95$d22.46$i1591391237$n0006067231$sactive
949 $aHD 30.28 .M3838 2005$i31786102283113
994 $a92$bCNU
999 $aHD 30.28 .M3838 2005$wLC$c1$i31786102283113$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u7/13/2006