MARC Record from marc_nuls

LEADER: 04440cam 2200505 i 4500
001 9925280781401661
005 20170711053433.2
008 160202s2016 nyu b 001 0 eng
010 $a 2015046237
019 $a943678172$a957975076
020 $a9780199350247 (hardcover : alk. paper)
020 $a0199350248 (hardcover : alk. paper)
020 $a9780199350254 (pbk. : alk. paper)
020 $a0199350256 (pbk. : alk. paper)
020 $z9780199350261 (Updf)
020 $z9780199350278 (Epub)
035 $a99972899566
035 $a(OCoLC)937998024$z(OCoLC)943678172$z(OCoLC)957975076
035 $a(OCoLC)ocn937998024
040 $aDLC$beng$erda$cDLC$dYDX$dYDXCP$dBDX$dGZM$dRCJ$dBTCTA$dCHVBK$dOCLCO$dOCLCA$dFIE
042 $apcc
043 $an-us---
050 00 $aJK2281$b.K739 2016
082 00 $a324.70973/09051$223
100 1 $aKreiss, Daniel,$eauthor.
245 10 $aPrototype politics :$btechnology-intensive campaigning and the data of democracy /$cDaniel Kreiss.
264 1 $aNew York, NY :$bOxford University Press,$c2016.
300 $aix, 291 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aOxford studies in digital politics
504 $aIncludes bibliographical references and index.
505 00 $tParty networks and political innovation --$tElectoral innovation at the Grand Old Party --$tRepublic Party inertia in a changed political context --$tThe aftermath of McCain's defeat --$tRe-electing the president --$tOld paths and new beginnings --$tThe dynamics of technology-intensive campaigning.
520 $aGiven the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what explains this odd disparity? Political scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In Prototype Politics, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive era that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. Prototype Politics provides an analytical framework for understanding why and how campaigns are newly "technology-intensive," and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within which technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an innovative dataset of the professional careers of 628 presidential campaign staffers working in technology from 2004-2012 and interviews with campaign elites on both sides of the aisle, Prototype Politics details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this book shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological development around politics happens in time and how the dynamics on display during presidential cycles are the outcomes of longer processes. --$cProvided by publisher.
610 20 $aDemocratic Party (U.S.)
610 20 $aRepublican Party (U.S. : 1854- )
650 0 $aPolitical campaigns$xTechnological innovations$zUnited States.
650 0 $aCampaign management$xTechnological innovations$zUnited States.
650 0 $aCommunication in politics$xTechnological innovations$zUnited States.
650 0 $aDigital media$xPolitical aspects$zUnited States.
650 0 $aPresidents$zUnited States$xElection$y2012.
830 0 $aOxford studies in digital politics.
947 $hCIRCSTACKS$r31786103064066
980 $a99972899566