| Record ID | marc_nuls/NULS_PHC_180925.mrc:284487576:1279 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:284487576:1279?format=raw |
LEADER: 01279cam 22003374a 4500
001 9920111620001661
005 20150423124456.0
008 050329s2005 maua b 001 0 eng
010 $a 2005008903
020 $a0750679034 (pbk. : alk. paper)
035 $a(CSdNU)u260477-01national_inst
035 $a(OCoLC)58790992
040 $aDLC$cDLC$dYDX$dBAKER$dIXA
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aHF5415.33.U6$bK67 2005
082 00 $a658.8/0089/68073$222
100 1 $aKorzenny, Felipe.
245 10 $aHispanic marketing :$ba cultural perspective /$cFelipe Korzenny, Betty Ann Korzenny.
260 $aBurlington, MA :$bElsevier/Butterworth-Heinemann,$cc2005.
300 $axxiv, 328 p. :$bcol. ill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aHispanic American consumers.
650 0 $aConsumer behavior$zUnited States.
650 0 $aTarget marketing$zUnited States.
700 1 $aKorzenny, Betty Ann,$d1933-
938 $aBaker & Taylor$bBKTY$c29.95$d29.95$i0750679034$n0006308384$sactive
949 $aHF 5415.33.U6 K67 2005$i31786102036941
994 $a92$bCNU
999 $aHF 5415.33 .U6 K67 2005$wLC$c1$i31786102036941$d1/27/2010$e1/21/2010 $lCIRCSTACKS$mNULS$n8$rY$sY$tBOOK$u12/2/2005