| Record ID | marc_nuls/NULS_PHC_180925.mrc:289347617:1940 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:289347617:1940?format=raw |
LEADER: 01940cam 2200301 a 4500
001 9921816670001661
005 20150423141022.0
008 970508s1997 caua b 001 0 eng d
010 $a 97071817
020 $a1568846991
035 $a(CSdNU)u63509-01national_inst
035 $a(OCoLC)37176614
035 $a(Sirsi) 01-AAG-7877
040 $aIaUrP$cDLC$dJIU$dVHB
042 $alccopycat
049 $aCNUM
050 00 $aHF5415.13$b.H468 1997
100 1 $aHiam, Alexander.
245 10 $aMarketing for dummies /$cby Alexander Hiam.
260 $aFoster City, Calif. :$bIDG Books,$cc1997.
300 $axxii, 378 p. :$bill. ;$c24 cm.
440 0 $a--For dummies
504 $aIncludes index.
505 0 $a Designing a marketing program. Why you need a marketing program -- Basic marketing strategy: find a need and fill it -- Advanced strategy: define your message -- Let's get creative -- Technical skills you may need. Marketing communication-writing and design -- Marketing research: customers, competitors, and industries -- Using the components of a marketing program. Marketing on the Web -- Print advertising -- Radio and television advertising -- Outdoor advertising: billboards, banners, signs, and more -- Publicity, premiums, and word of mouth -- Special events and trade shows -- Pricing and price-based promotions -- Developing, naming, and managing your products -- Packaging and labeling: dressing products for success -- Distribution, retail, and point of purchase -- Sales and service essentials -- Direct marketing via advertising, telemarketing, and direct mail -- The part of tens. Ten ways to save money in marketing -- Ten common marketing mistakes.
650 0 $aMarketing$xManagement.
650 0 $aMarketing.
948 $a10/13/1999$b10/13/1999
999 $aHF 5415 H48 1997$wLC$c1$i31786100939005$d12/18/2010$e12/13/2010 $f3/19/2004$g1$lCIRCSTACKS$mNULS$n17$rY$sY$tBOOK$u11/20/1997$o.STAFF. Pieces: 00001