| Record ID | marc_nuls/NULS_PHC_180925.mrc:291510028:2552 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:291510028:2552?format=raw |
LEADER: 02552cam 22003974a 4500
001 9919554470001661
005 20150423121243.0
008 070803s2008 njua b 001 0 eng
010 $a 2007032153
015 $aGBA777177$2bnb
016 7 $a014015902$2Uk
020 $a9780470139097 (cloth)
020 $a0470139099 (cloth)
035 $a(CSdNU)u319311-01national_inst
035 $a(OCoLC)162507374
035 $a(OCoLC)162507374
035 $a(OCoLC)162507374
040 $aDLC$cDLC$dBAKER$dBTCTA$dYDXCP$dUKM$dC#P$dOrLoB-B
049 $aCNUM
050 00 $aHB221$b.M416 2008
082 00 $a338.4/3$222
100 1 $aMaxwell, Sarah,$d1938-
245 14 $aThe price is wrong :$bunderstanding what makes a price seem fair and the true cost of unfair pricing /$cSarah Maxwell.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$cc2008.
300 $axv, 240 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 213-231) and index.
505 0 $aPt. I. Background -- Ch. 1. Introduction: "Play fair or I quit!" -- Ch. 2. History: "A 'just' price is not God-given!" -- Pt. II. Model -- Ch. 3. Model: "Now I'm not just annoyed, I'm furious!" -- Ch. 4. Norms: "That's wrong, and we all know it!" -- Ch. 5. Emotions: "You're not being fair and I hate you!" -- Ch. 6. Expectations: "That price is a rip-off!" -- Ch. 7. Outcomes: "You should get what you pay for!" -- Ch. 8. Attributions: "The seller is to blame!" -- Ch. 9. Process: "Ya gotta play by the rules!" -- Ch. 10. Punishment: "Revenge is sweet!" -- Ch. 11. Power: "Beware a customer wronged!" -- Ch. 12. Trust: "Fair price? I doubt it!" -- Pt. III. Applications -- Ch. 13. Modifications: "Sorry! The rules have changed!" -- Ch. 14. Tipping: "Just don't stiff the waiter!" -- Ch. 15. Discrimination: "It's unfair to charge me more than others!" -- Ch. 16. Negotiations: "Split the difference, That's fair!" -- Ch. 17. Taxes: "Paying taxes is as American as disliking taxes" -- Ch. 18. Culture: "But I never ordered any bread!" -- Ch. 19. Practices: "So how is a company supposed to price fairly?"
650 0 $aPrices.
650 0 $aPricing.
938 $aBaker & Taylor$bBKTY$c29.95$d22.46$i0470139099$n0007365994$sactive
938 $aYBP Library Services$bYANK$n2701432
938 $aBaker and Taylor$bBTCP$nBK0007504434
947 $fSOBM-ECON$hCIRCSTACKS$p$25.76$q1
949 $aHB 221 .M416 2008$i31786102234751
994 $a92$bCNU
999 $aHB 221 .M416 2008$wLC$c1$i31786102234751$d8/2/2011$e7/22/2011 $lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u2/4/2008