| Record ID | marc_nuls/NULS_PHC_180925.mrc:295005891:1715 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:295005891:1715?format=raw |
LEADER: 01715cam 22003974a 4500
001 9919900630001661
005 20150423123427.0
008 040625s2004 nyua b 001 0 eng
010 $a 2004055119
020 $a0231127340 (cloth : alk. paper)
020 $a0231127359 (pbk. : alk. paper)
035 $a(CSdNU)u260696-01national_inst
035 $a(OCoLC)55797885
035 $a(OCoLC)55797885
040 $aDLC$cDLC$dYDX$dVVC$dBAKER
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aHC110.C6$bS46 2004
082 00 $a658.8/0086/64$222
100 1 $aSender, Katherine.
245 10 $aBusiness, not politics :$bthe making of the gay market /$cKatherine Sender.
260 $aNew York :$bColumbia University Press,$cc2004.
300 $axii, 311 p. :$bill. ;$c24 cm.
440 0 $aBetween men--between women
500 $aBased on author's thesis (doctoral)--University of Massachusetts, Amherst.
504 $aIncludes bibliographical references (p. [287]-300) and index.
505 0 $aThe business and politics of gay marketing -- Evolution, not revolution -- Professional homosexuals -- How gay is too gay? -- Selling America's most affluent minority -- Neither fish nor fowl -- Sex sells -- Just like you.
650 0 $aGay consumers$zUnited States.
650 0 $aLesbian consumers$zUnited States.
650 0 $aMarketing$zUnited States.
938 $aBaker & Taylor$bBKTY$c22.01$d22.01$i0231127359$n0006059826$sactive
938 $aBaker & Taylor$bBKTY$c35.00$d35.00$i0231127340$n0006029366$sactive
949 $aHC 110.C6 S46 2004$i31786102037832
994 $a92$bCNU
999 $aHC 110 .C6 S46 2004$wLC$c1$i31786102037832$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u12/7/2005