MARC Record from marc_nuls

LEADER: 05299cam 2200325 a 4500
001 9921272800001661
005 20150423133959.0
008 020816s2002 nyua b 001 0 eng
010 $a 2002511443
015 $aGBA2-W6273
020 $a0471212644
029 1 $aUKM$bbA2W6273
035 $a(CSdNU)u107853-01national_inst
035 $a(OCoLC)50055631
035 $a(Sirsi) 01-AAO-9819
040 $aDLC$cDLC$dUKM$dAZS$dOrPss
049 $aCNUM
050 00 $aHF5429$b.S35566 2002
100 1 $aSchroeder, Carol L.
245 10 $aSpecialty shop retailing :$bhow to run your own store /$cCarol L. Schroeder.
250 $aRev. and updated ed.
260 $aNew York :$bWiley,$cc2002.
300 $axvii, 366 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. 351-356) and index.
505 0 $aMarket Research -- Are You Ready for Retailing? -- Is a Franchise Right for You? -- Buying an Existing Business -- Writing a Business Plan -- Selecting Your Business Format -- Setting Up a Partnership -- Financing Your Business -- Permits and Licenses -- Finding the Perfect Location -- Naming Your Store -- Developing a Logo -- Stating Your Mission -- Where to Get Help -- Time to Get Started -- Managing Your Store's Finances -- Setting Up the Cash Registers -- Will That Be Cash, Check, or Charge? -- Bookkeeping 101 -- Accounting Reports -- Working with an Accountant -- Budgets and Future Planning -- Tips for Taking Inventory -- Setting Up Your Business Office -- The Bottom Line -- Store Design -- Establishing a Design Budget -- Remodeling Your Store -- The Design Concept -- The Storefront and Entrance -- Layout -- Flooring Materials -- Wall Treatments -- Lighting -- Ceilings -- Selling on Several Levels -- Deciding What Merchandise Goes Where -- Interior Signage -- The Checkout Area -- Security Concerns -- Background Music -- Creating an Aromatic Environment -- Storage, Offices, Lounges, and Other Backstage Needs -- Merchandise Buying -- Targeting the Typical Customer -- Establishing a Buying Budget -- Where to Look for Merchandise -- What to Order -- Determining Quantities -- Buying on Consignment -- Developing Your Own Products -- Direct Importing -- Inventory Control -- Seasonal Planning -- Planning for Displays and Promotion -- Working with Sales Reps -- Buying Trips -- Credit References -- The Purchase Order Form -- Placing Purchase Orders -- Specifying Shipping Preferences -- Setting Retail Prices -- Developing Vendor Relations -- Visual Merchandising -- Checking in Merchandise -- Pricing the Merchandise -- Displaying the Merchandise -- Maintaining Good Merchandising -- Using Shop Windows Effectively -- Display Mistakes to Avoid -- Visual Merchandising in the Future -- Staffing Your Store -- Do You Need Employees? -- Being the Boss -- Hiring for Specialized Job Functions -- The Role of the Store Manager -- Appealing to a Shrinking Workforce -- Where to Find Good Employees -- The Hiring Process -- Government Forms for New Employees -- The Employment Agreement -- Training the New Employee -- The Employee Handbook -- Flexible Scheduling -- Compensating Employees -- Benefits and Perks -- Open-Book Management -- Employee Evaluations -- The Legalities of Firing -- The Exit Interview -- Creating Team Spirit -- Customer-Friendly Policies and Services -- Motivating Employees to Provide Good Customer Service -- Setting Store Policies -- Customer Convenience and Comfort -- Services beyond the Ordinary -- Evaluating Customer Service -- Can You Do It All? -- Advertising Your Shop -- Establishing an Advertising Budget -- Targeting Your Market -- Choosing the Media You Use -- Using an Advertising Agency -- Stretching Your Budget through Co-Op Advertising -- The World of Print Advertising -- Telephone Directory Advertising -- Advertising in the Store -- Direct Mail: Building a List -- Broadcast Media: Radio -- Advertising on TV -- Riding the Electronic Waves: Retailing on the Internet -- Evaluating Your Advertising -- Advertising When Sales Are Down -- Alternative Uses of Advertising -- Creative Promotion and Publicity -- Sales, Sales, Sales -- Promotional Methods and Ideas -- Special Events to Attract Customers to Your Store -- Publicity and Public Relations -- Good Works Are Good Business -- Charitable Donations: What to Give and Who to Give It To -- Fund-Raisers and Benefits -- Selling Goods That Do Good -- Environmentally Sound Retailing -- Giving Something Back -- Community Leadership -- Giving Time -- The Rewards of Giving -- Managing during Tough Times -- Crime, Disasters, and Other Crises: Insurance and Prevention -- Customers Can Be Trouble -- Personnel Woes -- When Your Business Is in Financial Trouble -- Responding to Bad Publicity -- Keeping an Upbeat Attitude -- Looking to the Future -- Riding the Wave of Success -- Small Can Be Beautiful -- Multiple Stores: Growing Your Business -- Moving On -- Life Planning Issues for Specialty Shop Owners -- Running the Mature Business -- Retailing for the Future.
650 0 $aRetail trade$xManagement.
650 0 $aSpecialty stores$xManagement.
948 $a10/11/2002$b11/25/2002
982 $aHF5429$a.S35566$a2002
999 $aHF 5429 S35566 2002$wLC$c1$i31786101703715$d5/30/2008$e5/14/2008 $f3/22/2004$g1$lCIRCSTACKS$mNULS$n7$rY$sY$tBOOK$u11/25/2002