MARC Record from marc_nuls

LEADER: 05366pam 22003254a 4500
001 9919993840001661
005 20150423123838.0
008 000927s2001 nyua b 001 0 eng
010 $a 00049579
020 $a0814406238
035 $a(CSdNU)u91404-01national_inst
035 $a(Sirsi) l00049579
035 $a(Sirsi) l00049579
035 $a(Sirsi) 01-AAL-2678
035 $a 00049579
040 $aDLC$cDLC$dDLC$dOrPss
042 $apcc
050 00 $aHF 5548.32$bG88 2001
100 1 $aGutzman, Alexis D.
245 04 $aThe e-commerce arsenal :$b12 technologies you need to prevail in the digital arena /$cAlexis D. Gutzman.
260 $aNew York :$bAMACOM,$cc2001.
300 $axvi, 302 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [287]-289) and index.
505 0 $aThe E-Commerce Climate -- The Struggle for Survival Online -- The Causes of Competitiveness -- Increased Customer Expectations: The Consequence of Competitiveness -- Don't Hurdle; Pole-Vault -- Baby, You Can Drive My Car -- Opportunities for Those Who Come at the Eleventh Hour -- What Are Investors to Do? -- Narrowing the Field -- The Recipe for Success -- Driving Traffic -- The Site -- Customer Service -- Turnkey Growth -- Technologies for Driving Traffic -- Search Engines for Customer Acquisition -- Search Engines versus Directories -- Submitting Your URL -- How It Works Today -- Winning Strategies -- Outsourcing Your Web Positioning -- Viral Affiliates Programs -- Cost of Acquisition -- Affiliate Programs -- Viral Marketing -- Case Study: OurHouse.com -- Loyalty Programs -- How Viral Affiliate Networks Should Work -- Listfeed Programs and XML -- Knowing When to Bring Them to You and When to Go to Them -- Aggregators -- Listfeeds -- The What and Why of XML -- Categorizing Products -- Universal Shopping Carts -- Case Study: NIC Commerce -- Targeted Electronic Direct Mail -- Customer Loyalty -- Getting the List -- Compiling Customer Profiles -- Honing the Message -- Case Study: Garden.com -- Cost Effectiveness -- Testing the Messages -- Event-Driven E-Mail -- Case Study: Musicland -- Why Not Send the E-Mail Yourself? -- WAP-Enabling for M-Commerce -- Wireless Application Protocol (WAP) -- After the WAP: IMT-2000 (aka 3G) -- Wireless for Messaging -- How Web Surfing Differs from Wireless Web Surfing -- Profile: Internet2Anywhere (In2a) -- Going Mobile the Easy Way -- Do-It-Yourself Mobile -- Click-to-Voice -- Case Study: GiantBear.com -- Technologies for Making Buying Easier -- Personalization for Customer Loyalty -- Overt versus Covert Personalization -- Overt Personalization -- Motivating Shoppers to Give You Their Preferences -- Covert Personalization -- Case Study: G.U.S. Home Shopping Limited -- Profile: Net Perceptions -- Profile: Shop Tok's TokAdvisor -- Profile: Angara Converter -- Profile: Blue Martini Software -- Shopping Wizards and In-Context Search -- Who's Shopping Online -- Shopping Wizards -- In-Context Shopping Capabilities -- Profile: Soliloquy -- Natural Language Search Tools -- Profile: Ask Jeeves E-Commerce -- Knowledgebase -- Globalization and Multicurrency Capability -- Minimum Requirements to Compete Globally -- Profile: From2.com -- Profile: E-Commerce Logistics -- How to Be a Major Player in a Market -- Profile: Uniscape -- Profile: Welocalize.com -- Real-Time Access to Inventory and Order Status -- Product Information -- Order Information -- Customer Information -- Robust Content-Management Systems -- Customization -- Baseline Features -- Profile: NCompass Labs -- Profile: FatWire -- Differentiating Features -- Profile: BroadVision -- The Importance of Your Vendor Relationship -- Why Not Custom-Build? -- Internationalized Solutions -- Technologies for Customer Service -- Real-Time Presales Chat -- Online Support Options -- Presales Support versus Customer Service -- Real-Time Chat: Help When It's Needed -- Service with a Smiley Face -- Knowledge(base) Is Power -- How Real-Time Chat Works -- Multichannel Customer Service Systems -- Customer Service as Differentiator -- Building a Customer-Centric Organization -- What "Multichannel" Really Means -- The Isolated Data Phenomenon -- What Is CRM? -- CRM versus ERP -- Selecting a CRM Vendor -- CRM at Work -- Building the Relationship -- Turnkey Growth -- Outsource Everything -- Why Outsource? -- Case Study: Paytime -- Case Study: Ask Jeeves -- Case Study: eWonder.com -- The Ins and Outs of Outsourcing -- In Celebration of ASPs -- No Longer Vogue with the Venture Capitalists--So What? -- Feed the Lions -- Guard Your Crack in the Sidewalk -- The Service Economy -- Everyone's Doin' It -- Case Study: Web Trends Live/Click-Stream Analysis -- Case Study: E-Commerce Support Centers/Customer Service -- Case Study: Digital Impact/E-Mail -- Case Study: The Kringle Company/Private-Labeled Personalized Letters -- Epilogue: A Baker's Dozen: Alternative Payment Systems -- Consumers Are Rarely the Victims of Fraud -- Protecting the Merchant -- Alternative Payment Systems -- Major Payment System Vendors.
650 0 $aElectronic commerce.
650 0 $aWeb sites$xDesign.
650 0 $aInternet advertising.
650 0 $aInternet marketing.
948 $a04/10/2001$b04/19/2001
999 $aHF 5548.32 G88 2001$wLC$c1$i31786101413596$d10/11/2007$e9/15/2007 $f3/22/2004$g1$lCIRCSTACKS$mNULS$n3$rY$sY$tBOOK$u4/19/2001