| Record ID | marc_nuls/NULS_PHC_180925.mrc:303750841:1482 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:303750841:1482?format=raw |
LEADER: 01482cam 2200325 a 4500
001 9921795800001661
005 20150423140925.0
008 950427s1996 enka b 001 0 eng
010 $a 95018294
015 $aGB96-4302
019 $a34119005
020 $a0415128684
035 $a(CSdNU)u52171-01national_inst
035 $a(OCoLC)32510502
035 $a(Sirsi) 01-AAF-5860
040 $aDLC$cDLC$dC#P$dUKM
049 $aCNUM
050 00 $aHF5827$b.F67 1996
100 1 $aForceville, Ch.$q(Charles)
245 10 $aPictorial metaphor in advertising /$cCharles Forceville.
260 $aLondon ;$aNew York :$bRoutledge,$c1996.
300 $ax, 233 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [223]-230) and index.
505 0 $aMax Black's interaction theory of metaphor -- Towards a theory of pictorial metaphor: relevant studies -- Advertising: Word and image and levels of context -- Communicator and addressee in the advertising message: relevance theory perspectives -- Pictorial metaphor in advertisements and billboards: case studies -- Individuals' responses to three IBM billboards: an exploratory experiment -- Closing remarks.
650 0 $aSymbolism in advertising.
650 0 $aPictures$xPrinting.
650 0 $aMetaphor.
650 0 $aAdvertising layout and typography.
948 $a10/13/1999$b10/13/1999
999 $aHF 5827 F67 1996$wLC$c1$i31786100772430$lCIRCSTACKS$mNULS$rY$sY$tBOOK $u6/26/1996$o.STAFF. Pieces: 00001