MARC Record from marc_nuls

LEADER: 03383cam 2200397 i 4500
001 9925277599901661
005 20170607051013.9
008 151124s2016 nyu b 001 0 eng
010 $a 2015035392
020 $a9781433129056$q(hardcover ;$qalk. paper)
020 $a1433129051$q(hardcover ;$qalk. paper)
020 $a9781433129049$q(pbk. ;$qalk. paper)
020 $a1433129043$q(pbk. ;$qalk. paper)
020 $z9781453917497$q(e-book)
035 $a99972681313
035 $a(OCoLC)931226723
035 $a(OCoLC)ocn931226723
040 $aDLC$beng$erda$cDLC$dCDX$dOCLCF$dYDXCP$dGZN$dUWO$dCHVBK$dOCLCQ$dOHX$dOCLCA$dER0$dLTSCA
042 $apcc
050 00 $aLB1044.87$b.S6177 2016
082 00 $a371.33/44678$223
245 00 $aSocial media in the classroom /$cedited by Hana S. Noor Al-Deen.
264 1 $aNew York :$bPeter Lang,$c2016.
300 $axix, 240 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aDigitally Driving Student Engagement to Improve Pedagogical Outcomes / Gwyneth V.J. Howell and Rohan Miller -- Connectivism and the Classroom: Translating Theory into Teaching / Regina Lewis and Brandi Watkins -- Being Your Own Chief Marketing Officer : Student Perceptions of Personal Branding / Mary Jackson Pitts and Holly Kathleen Hall -- Social Media and Applied Learning / Hana S. Noor Al-Deen -- Taming the Social Media Data Deluge : Using Social Media Research Methods in the Public Relations Classroom / Kathleen Stansberry -- Drop and Give Me 20 (Social Media Platforms) : Using Boot Camp to Teach Social Media Strategy / Melissa L. Janoske, Rowena L. Briones, and Julia Daisy Fraustino -- The Art of Tweeting : Integrating Primary Social Media Research into a Public Relations Writing Course / Beth L. Sundstrom and Abbey Blake Levenshus -- New Technologies for Social Media and Public Relations Education / Melissa D. Dodd and Thibault Adda -- Challenging the Newsroom Paradigm : Four Nations' Journalism Students Interrogate Critical Global Issues through Social Media / David Baines and Melissa Wall -- Storytelling 2.0 : Using Social Media Tools to Craft Multimedia Stories / Leigh Landini Wright -- Using Network Analytic Tools to Teach Social Media Impact on Citizen Journalism / K. Hazel Kwon -- Going on a News Consumption Diet : Engaging Students in Meaningful Current Events Discussions through Social Media / Melony Shemberger.
520 $aSocial Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.
650 0 $aInternet in education.
650 0 $aEducational technology$xSocial aspects.
650 0 $aSocial media.
700 1 $aNoor Al-Deen, Hana S.,$eeditor.
947 $hCIRCSTACKS$r31786103065923
980 $a99972681313