MARC Record from marc_nuls

LEADER: 04615cam 2200421 i 4500
001 9925322975801661
005 20180511191013.0
008 161031s2017 nyua b 001 0 eng
010 $a 2016044987
019 $a982664251
020 $a9780451497215$q(hardback)
020 $a045149721X$q(hardback)
035 $a99977549082
035 $a(OCoLC)954104124$z(OCoLC)982664251
035 $a(OCoLC)ocn954104124
037 $bRandom House Inc, Attn Order Entry 400 Hahn rd, Westminster, MD, USA, 21157$nSAN 201-3975
040 $aDLC$beng$erda$cDLC$dYDXCP$dBTCTA$dBDX$dOCLCF$dJAS$dTNH$dOQX$dOCLCO$dDF$$dTUL$dOCLCQ$dHRF$dQQ3
042 $apcc
050 00 $aHF5386$b.E434 2017
082 00 $a658$223
100 1 $aEllis, Sean,$eauthor.
245 10 $aHacking growth :$bhow today's fastest-growing companies drive breakout success /$cSean Ellis and Morgan Brown.
250 $aFirst edition.
264 1 $aNew York :$bCrown Business,$c2017.
300 $a308 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Air Bnb was the best-kept secret known of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it'spractitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com, Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--$cProvided by publisher.
520 $a"Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--$cProvided by publisher.
504 $aIncludes bibliographical references (pages 281-295) and index.
505 0 $aBuilding growth teams -- Determining if your product is must-have -- Identifying your growth levers -- Testing at high tempo -- Hacking acquisition -- Hacking activation -- Hacking retention -- Hacking monetization -- A virtuous growth cycle.
650 0 $aSuccess in business.
650 0 $aConsumer behavior.
650 0 $aMarketing.
700 1 $aBrown, Morgan,$eauthor.
947 $hCIRCSTACKS$r31786103085210
980 $a99977549082