| Record ID | marc_nuls/NULS_PHC_180925.mrc:316483483:1245 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:316483483:1245?format=raw |
LEADER: 01245pam 22003374a 4500
001 9920071690001661
005 20150423124311.0
008 040318s2004 enka b 001 0 eng
010 $a 2004006448
020 $a0470860820 (cloth : alk. paper)
035 $a(CSdNU)u228251-01national_inst
035 $a(OCoLC)54778517
035 $a(OCoLC)54778517
040 $aDLC$cDLC
042 $apcc
049 $aCNUM
050 00 $aHD69.B7$bM665 2004
082 00 $a658.8/27$222
100 1 $aMorgan, Adam,$d1969-
245 14 $aThe pirate inside :$bbuilding a challenger brand culture within yourself and your organization /$cAdam Morgan.
260 $aChichester, West Sussex ;$aHoboken, N.J. :$bJohn Wiley & Sons, $cc2004.
300 $axii, 336 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references (p. [324]-329) and index.
650 0 $aBrand name products$xManagement.
650 0 $aBrand name products$xPsychological aspects.
650 0 $aBrand name products$xPlanning.
650 0 $aCreative ability in business.
650 0 $aCorporate culture.
949 $aHD 69.B7 M665 2004$i31786101847397
994 $a92$bCNU
999 $aHD 69 .B7 M665 2004$wLC$c1$i31786101847397$lCIRCSTACKS$mNULS$rY$sY $tBOOK$u10/25/2004