MARC Record from marc_nuls

LEADER: 02886cam 22004334a 4500
001 9922786520001661
005 20161129163639.0
008 091019s2010 enka b 001 0 eng
010 $a 2009044063
015 $aGBA976347$2bnb
016 7 $a015341294$2Uk
020 $a9780230515512 (hardback)
020 $a0230515517 (hardback)
029 1 $aAU@$b000045269300
035 $a(CSdNU)u388232-01national_inst
035 $a(OCoLC)465189928
035 $a(OCoLC)465189928
035 $a(OCoLC)465189928
040 $aDLC$cDLC$dBWKUK$dYDXCP$dUKM
049 $aCNUM
050 00 $aHD59$b.M374 2010
082 00 $a659.2$222
245 00 $aMedia, organizations and identity /$cedited by Lilie Chouliaraki and Mette Morsing.
260 $aBasingstoke, England ;$aNew York :$bPalgrave Macmillan,$c2010.
300 $axii, 214 p. :$bill ;$c23 cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing -- Rethinking television in the digital age / Joseph Turow -- BBC and new media : legitimization strategies of a public service broadcaster in a corporate market environment / Nancy Thumim and Lilie Chouliaraki -- Expansion and autonomy : the rise of the business press / Peter Kjr -- Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kjrgaard and Mete Moring -- Challenges in the mediatizing of a corporate brnd : identity-effects as LEGO establishes a media products company / Esben Karmark -- Making sense of a crucial interface : corporate communication and the news media / Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving -- Place branding and globalization : the media is the message? / Peter van Ham -- Identity and appeal in the humanitarian brand / Anne Vestergaard -- The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.
520 $a"The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher.
650 0 $aMass media and business.
650 0 $aCorporate image.
650 0 $aMass media$xEconomic aspects.
650 0 $aCorporations$xPublic relations.
700 1 $aChouliaraki, Lilie.
700 1 $aMorsing, Mette.
938 $aYBP Library Services$bYANK$n2908011
947 $fSOBM-MGT$hCIRCSTACKS$p$77.40$q1
949 $aHD59 .M374 2010$i31786102607766
994 $a92$bCNU
999 $aHD 59 .M374 2010$wLC$c1$i31786102607766$lCIRCSTACKS$mNULS$rY$sY$tBOOK $u3/2/2010