| Record ID | marc_nuls/NULS_PHC_180925.mrc:318065082:1823 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:318065082:1823?format=raw |
LEADER: 01823cam 2200337 a 4500
001 9921331620001661
005 20150423134236.0
008 941101s1995 njua b 001 0 eng
010 $a 94024025
020 $a0136689892
035 $a(CSdNU)u46837-01national_inst
035 $a(OCoLC)31519174
035 $a(Sirsi) 01-AAF-0284
040 $aDLC$cDLC
049 $aCNUM
050 00 $aLB2847$b.K68 1994
100 1 $aKotler, Philip.
245 10 $aStrategic marketing for educational institutions /$cPhilip Kotler, Karen F.A. Fox.
250 $a2nd ed.
260 $aEnglewood Cliffs, N.J. :$bPrentice-Hall,$cc1995.
300 $axii, 484 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and indexes.
505 1 $aThe education marketplace -- Providing quality service, value, and customer satisfaction -- Identifying and researching marketing issues -- The marketing planning process -- Analyzing and adapting to the environment -- Defining institutional resources and direction -- Formulating marketing strategy -- Measuring and forecasting market size -- Segmenting, selectingk, and appealing to markets -- Understanding consumers -- Designing educational programs -- Pricing educational programs -- Delivering educational programs and services -- Communicating with markets --
505 1 $aAttracting and retaining students -- Attracting financial resources -- Evaluating marketplace performance.
650 0 $aEducation$xMarketing.
650 0 $aSchools$xPublic relations.
650 0 $aEducational fund raising.
650 0 $aEducational planning.
700 1 $aFox, Karen F. A.,$d1944-
948 $a10/13/1999$b10/13/1999
999 $aLB 2847 K68 1994$wLC$c1$i31786100681748$d8/18/2004$e5/13/2004 $f8/18/2004$g1$lCIRCSTACKS$mNULS$n5$rY$sY$tBOOK$u8/8/1995$o.STAFF. Pieces: 00001