MARC Record from marc_nuls

LEADER: 03178cam 2200421 i 4500
001 9925230365601661
005 20160211070336.2
008 141119s2015 enka f b 001 0 eng d
010 $a 2014451945
020 $a9781848935594$q(hbk.)$q(alk. paper)
020 $a1848935595$q(hbk.)$q(alk. paper)
020 $z9781781448007 (web-PDF)
020 $z978781448014 (ePUB)
035 $a99966305580
035 $a(OCoLC)904146307
035 $a(OCoLC)ocn904146307
040 $aCDX$beng$erda$cNLM$dEUW$dBDX$dOCLCF$dCHVBK$dEQO$dDLC$dYDXCP
042 $anlmcopyc
050 4 $aHD9665.5$b.D484 2015
082 04 $a338.4/76151/0904$223
245 04 $aThe development of scientific marketing in the twentieth century :$bresearch for sales in the pharmaceutical industry /$cedited by Jean-Paul Gaudillia ere and Ulrike Thoms.
264 1 $aLondon :$bPickering & Chatto,$c2015.
300 $axv, 267 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 0 $aStudies for the Society for the Social History of Medicine
504 $aIncludes bibliographical references and index.
505 0 $aList of Contributors; List of Figures and Tables; Acknowledgements; Introduction; 1 Kessel, Beyond Innovation: Pharmaceutical Marketing, Market Structure and the Importance of the 'Old' in West Germany, 1950-70; 2 Thoms, Innovation, Life Cycles and Cybernetics in Marketing: Theoretical Concepts in the Scientific Marketing of Drugs and their Consequences; 3 Ravelli, Marketing Epidemics: When Antibiotic Promotion Stimulates Resistant Bacteria; 4 Felder, Gaudillie re and Thoms, Ads, Ads, Ads: The GEPHAMA Database and its Uses
505 8 $a5 Bonah, Marketing Film: Audio-Visuals for Scientific Marketing and Medical Training in Psychiatry: The Sandoz Example in the 1960s6 Mazas, Images, Visualization and the Practices of Scientific Marketing in Post-War France; 7 Close-Koenig and Thoms, A Balancing Act: Antidiabetic Products and Diabetes Markets in Germany and France; 8 Malich, Variation in Drugs and Women: Standardization as a Tool for Scientific Marketing of Oral Contraceptives in France and West Germany (1961-2006)
505 8 $a9 Gaudillie re, Marketing Loops: Clinical Research, Consumption of Antidepressants and the Reorganization of Promotion at Geigy in the 1960s and 1970s10 Gerber, Marketing Loops: The Development of Psychopharmacological Screening at Geigy in the 1960s and 1970s; Notes; Index
520 $aThe global pharmaceutical industry is currently estimated to be worth 1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
650 0 $aMarketing$xHistory$y20th century.
700 1 $aGaudillie re, Jean-Paul,$d1957- ,$eeditor.
700 1 $aThoms, Ulrike,$d1962- ,$eeditor.
830 0 $aStudies for the Society for the Social History of Medicine.
947 $hCIRCSTACKS$r31786103026818
980 $a99966305580