| Record ID | marc_nuls/NULS_PHC_180925.mrc:320461611:1593 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:320461611:1593?format=raw |
LEADER: 01593cam 22003254a 4500
001 9922679160001661
005 20150423144828.0
008 030808s2004 njua b 001 0 eng
010 $a 2003017896
020 $a0471466697 (CLOTH)
035 $a(CSdNU)u235663-01national_inst
035 $a(OCoLC)52838695
035 $a(OCoLC)52838695
040 $aDLC$cDLC$dOrPss
042 $apcc
049 $aCNUM
050 00 $aHF5416.5$b.M365 2004
082 00 $a658.8/16$222
100 1 $aMarn, Michael V.
245 14 $aThe price advantage /$cMichael V. Marn, Eric V. Roegner, Craig C. Zawada.
260 $aHoboken, NJ :$bJohn Wiley & Sons,$cc2004.
300 $axvi, 288 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aPricing Fundamentals -- The Three Levels of Price Management -- Exploring the Levels -- Transaction -- Product/Market Strategy -- Industry Strategy -- Special Topics -- New Product Pricing -- Solutions, Bundles, and Other Packaged Offerings -- Unique Events -- Postmerger Pricing -- Price Wars -- Expanding the Boundaries -- Technology-Enabled Pricing -- Legal Issues -- Bringing It Together -- Pricing Architecture -- Driving Pricing Change -- The Monarch Battery Case -- Sample Pocket Price and Pocket Margin Waterfalls -- Antitrust Issues.
650 0 $aPricing.
700 1 $aRoegner, Eric V.
700 1 $aZawada, Craig C.
949 $aHF 5416.5 .M365 2004$i31786101891510
994 $a92$bCNU
999 $aHF 5416.5 .M365 2004$wLC$c1$i31786101891510$d6/7/2011$e5/25/2011 $lCIRCSTACKS$mNULS$n5$rY$sY$tBOOK$u1/7/2005