| Record ID | marc_nuls/NULS_PHC_180925.mrc:320751071:1906 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:320751071:1906?format=raw |
LEADER: 01906cam 22004334a 4500
001 9921758140001661
005 20150423140753.0
008 040209s2004 nyua 001 0 eng
010 $a 2004042466
020 $a0060570148
029 1 $aNLGGC$b261713930
035 $a(CSdNU)u284125-01national_inst
035 $a(OCoLC)54415555
035 $a(OCoLC)54415555
040 $aDLC$cDLC$dYBM$dBAKER$dIXA$dNLGGC
042 $apcc
049 $aCNUM
050 00 $aHD69.B7$bR538 2004
082 00 $a658.8/27$222
084 $a85.40$2bcl
100 1 $aRies, Al.
245 14 $aThe origin of brands :$bdiscover the natural laws of product innovation and business survival /$cAl Ries and Laura Ries.
250 $a1st ed.
260 $aNew York :$bHarperCollins,$c2004.
300 $ax, 308 p. :$bill. ;$c22 cm.
500 $aIncludes index.
505 0 $aThe great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
650 0 $aBrand name products.
650 0 $aBrand name products$xMarketing.
650 0 $aBrand name products$xManagement.
650 0 $aNew products$xManagement.
650 17 $aMerkartikelen.$2gtt
650 17 $aMerken.$2gtt
650 17 $aMarketing.$2gtt
700 1 $aRies, Laura.
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0060570148$n0004306662$sactive
949 $aHD 69.B7 R538 2004$i31786101757703
994 $a92$bCNU
999 $aHD 69 .B7 R538 2004$wLC$c1$i31786101757703$d9/25/2009$e9/3/2009 $lCIRCSTACKS$mNULS$n1$rY$sY$tBOOK$u10/11/2006