MARC Record from marc_nuls

LEADER: 03971pam 22003494a 4500
001 9921198320001661
005 20150423133629.0
008 040203s2005 njua bf 001 0 eng
010 $a 2004002261
020 $a0471485241 (cloth : alk. paper)
035 $a(CSdNU)u234015-01national_inst
035 $a(OCoLC)54365528
040 $aDLC$cDLC
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aHF5415.153$b.P35 2005
082 00 $a658.5/75$222
245 04 $aThe PDMA handbook of new product development /$cedited by Kenneth B. Kahn ; associate editors, George Castellion, Abbie Griffin.
246 30 $aHandbook of new product development
250 $a2nd ed.
260 $aHoboken, N.J. :$bWiley,$cc2005.
300 $axiii, 625 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and indexes.
505 0 $aNew products--what separates the winners from the losers and what drives success / Robert G. Cooper -- A new product's development strategy: formulation and implementation / George Castellion -- New-product portfolio planning and management / Marvin L. Patterson -- Implementing product development / Paul O'Connor -- Process ownership / Dr. W.M. Watson -- The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen -- Service development / Thomas D. Kuczmarski and Zachary T. Johnston -- Innovation in large companies: approaches and organizational architecture / Peter A. Koen -- Managing product development project teams / Hans J. Thamhain -- Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan -- Distributed new product development (DNPD) / Stefan Heck and TJ Grewal -- Accelerated product development / Preston G. Smith -- Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld -- Obtaining customer needs for product development / Abbie Griffin -- Contextual research for new product development / Chris V. Conley -- Interacting with customers in the new product development process / Ian Alam -- Getting lightning to strike / Christopher W. Miller -- Quantitative market research / Brian D. Ottum -- Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar -- Technology management / Greg Evans and Patrice Gausselin -- Gate decisions / Jeffrey B. Schmidt -- Winning product review approval / Bob Lonadier -- Approaches to new product forecasting / Kenneth B. Kahn -- Enhancing new product development success through industrial design strategy / Robert W. Veryzer -- Building a bridge to the end-user / Joseph Juratovac -- Human factors engineering considerations in new product development / Mary Hoffman Pancake -- Design becomes reality-rapid prototyping / Raymond Sander -- Risk tools for technical development / Steven R. Nelson and Fritz Eubanks -- Using an effective metrics program to support business objectives / Amy Chan -- Managing new product and service launch / Sue Nagle -- Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank -- Market testing and postlaunch evaluation for consumer goods / David W. Olson -- Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines -- Product obsolescence and discontinuation / Elizabeth Jackson -- Lessons learned from outstanding corporate innovators / Douglas Boike et al. -- First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow.
650 0 $aNew products$zUnited States$xManagement$vHandbooks, manuals, etc.
650 0 $aProduct management$zUnited States$vHandbooks, manuals, etc.
700 1 $aKahn, Kenneth B.
710 2 $aProduct Development & Management Association.
949 $aHF 5415.153 .P35 2005$i31786101869185
994 $a92$bCNU
999 $aHF 5415.153 .P35 2005$wLC$c1$i31786101869185$d12/13/2012$lCIRCSTACKS $mNULS$q1$rY$sY$tBOOK$u12/23/2004