| Record ID | marc_nuls/NULS_PHC_180925.mrc:332108694:1705 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:332108694:1705?format=raw |
LEADER: 01705pam 22003854a 4500
001 9921170230001661
005 20150423133507.0
008 031216s2004 nyua b 001 0 eng
010 $a 2003027329
020 $a0789025345 (hard cover : alk. paper)
020 $a0789025353 (soft cover : alk. paper)
035 $a(CSdNU)u239790-01national_inst
035 $a(OCoLC)54006478
037 $a1234777$bQBI
040 $aDLC$cDLC$dQBX
042 $apcc
043 $an-us---
049 $aCNUM
050 00 $aHF6146.P78$bH36 2004
082 00 $a659.1$222
245 00 $aHandbook of product placement in the mass media :$bnew strategies in marketing theory, practice, trends, and ethics /$cMary-Lou Galician, editor.
260 $aNew York :$bBest Business Books,$cc2004.
300 $a288 p. :$bill. (some col.) ;$c23 cm.
500 $aPublished simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004.
504 $aIncludes bibliographical references and index.
505 0 $aFrom the guest editor -- The practice of product placement -- Controls on product placement -- Case studie of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide.
650 0 $aProduct placement in mass media.
650 0 $aSubliminal advertising$zUnited States.
650 0 $aAdvertising$xMoral and ethical aspects.
700 1 $aGalician, Mary-Lou.
730 0 $aJournal of promotion management.
938 $aQuality Books, Inc.$bQUAL$na 03027329
949 $aHF 6146.P78 H36 2004$i31786101897269
994 $a92$bCNU
999 $aHF 6146 .P78 H36 2004$wLC$c1$i31786101897269$d4/27/2008$e3/29/2008 $lCIRCSTACKS$mNULS$n2$rY$sY$tBOOK$u2/16/2005