MARC Record from marc_nuls

LEADER: 05956cam 22002898a 4500
001 9920705530001661
005 20150423131227.0
008 020212s2002 nyu 000 0 eng
015 $aGBA2-Y6137
020 $a0814407250
029 0 $aUKM$bbA2Y6137
035 $a(CSdNU)u105868-01national_inst
035 $a(OCoLC)49043966
035 $a(Sirsi) 01-AAO-7193
040 $aUKM$cUKM$dEYE$dOrPss
049 $aCNUM
090 $aHF5548.2$b.S4369 2002
100 1 $aSettles, Craig.
245 10 $aWireless, Inc. :$busing mobile devices and wireless applications to connect with customers, reduce costs, and maximise profits /$cCraig Settles.
260 $aNew York :$bAMACOM ;$aLondon :$bMcGraw-Hill,$c2002.
300 $a384 p. ;$c24 cm.
505 0 $aThe Big Picture View of Wireless Strategy and Tactics -- Proper Planning Puts You on the Road to Success -- A Methodology for Developing an Effective Wireless Business Plan -- Those Who Forget Technology History Are Doomed to Repeat It -- You Have to Start the Planning Process with the Right Focus -- You Need Effective Strategies -- You Need Effective Tactics -- Perceptions and Misconceptions That Can Hinder Wireless Implementations -- Wireless Technology Isn't as "New" as You Might Think It Is -- Wireless Benefits More Than Large Corporations -- The World's a Wireless Stage, Every Country Has a Role -- Even with the Right Technology, Consumer Applications in the United States Will Be Different -- The Misconception of the Wireless Mobile Net -- The Myth of M-Commerce -- You Don't Have To Do It All, All at Once -- Don't Get Caught on the Downside of Long-Term ROI -- A Few Helpful Wireless Terms to Know -- Demographics of Mobile Device Users -- Three Focus Points Keep You on the Right Wireless Path -- Communication Is Where the Pot of Gold Lies -- Understand the Fundamentals to Successful Implementation -- Executive Participation Is Not an Option, It's Mandatory -- Strategic Options -- Communicating with Existing Customers -- Determine if This Is the Right Strategic Dimension for You -- Know Your Customers -- Calculate the Financial Impact of Communicating Effectively with Customers -- Increasing Revenue per Customer -- Increasing Customer Referrals -- Main Strategic Objectives -- Waiting for an Epiphany? -- Provide More Effective Service and Support -- What Is Service, What Is Support? -- Determine if This Is the Right Strategic Dimension for You -- Calculate the Financial Impact of Providing More Effective Service and Support -- Main Strategic Objectives -- Wireless Early Warning Systems Make Sense--and Dollars -- Turn Service Contacts into Sales Opportunities -- Communicating with Prospective Customers -- Determine if This Is the Right Strategic Dimension for You -- Calculate the Financial Impact of Communicating Effectively with Prospects -- Main Strategic Objectives -- Reduce Costs and Improve Efficiency of Internal Business -- Determine if This Is the Right Strategic Dimension for You -- Calculate the Financial Impact of More Effective Internal Communication -- Main Strategic Objectives -- Shifting to Tactics -- Tactics -- Building Brand Awareness and Loyalty -- What Is a Brand Anyway? -- When Your Logo Goes Wireless -- The Wireless Medium Can Be the Brand Message -- Communicating Your Brand Message Wirelessly -- The Brand Experience--You Only Get One Chance to Make a First Impression -- The Wireless Branding Campaign -- Help Employees and Business Partners Present Consistent Brand Messages -- Generating Immediate Responses from Your Audiences -- Use Direct Response to Motivate External Audiences -- Direct Response Tactics Specifically for Prospects -- Direct Response Tactics Can Improve Service and Support -- Use Direct Response Within Your Organization -- Exploring Other Direct Response Tactical Options -- Educating Your Markets and Various Business Audiences -- What Does Education Mean in a Wireless World? -- Wireless Lessons from the Hallowed Halls of Academia -- Educating Outside Audiences--To Know You Is to Do Business with You -- Internal Education Tactics -- Demonstrating Your Products and Services -- What Kind of Organizations Can Use "Try It Before You Buy It" Tactics? -- Three Ways to Make Your Products Come Alive Online -- Product Demonstrations in the Marketing Mix -- General Do's and Don'ts -- Reducing Costs and Enhancing the Value of Your Research -- Secondary Research Tactics -- Primary Research Tactics -- In-Person Data Tracking--a Major Burden Made Lighter -- Taking Your Press Relations Effectiveness to New Heights -- Walk a Mile in Journalists' Shoes--the First Step to Successful Online PR -- Building the Foundation for a Winning Online PR Effort--the Online Press Center -- Executives, Managers, and Staff Hold the Key for Online PR Success -- Public Relations Roundtable: The Impact of Wireless on the Public Relations Profession -- Seize the Moment -- Inside These Castle Walls: Operational Tactics to Facilitate Successful Wireless Implementation -- Facilitating the Nuts and Bolts of Internal Communications -- Starting at the Top--the Executive Challenge -- Show Me the Money--Determining ROI -- Budget Management Issues -- More Operational Tactics to Facilitate Successful Wireless Implementation -- Vendor Selection Recommendations -- The Interface That Launched a Thousand Ships--the Value of Good UI Design -- Tips and Recommendations on UI Design -- The Plan -- Delivering the Written Word--the Wireless Strategy and Tactics Plan -- Create a Winning Combination of Strategic Options -- Brainstorming for Tactics -- Direct Response Communication -- The Written Tactical Plan -- Gazing into the Future.
650 0 $aWireless communication systems.
650 0 $aBusiness communication.
948 $a08/01/2002$b09/12/2002
982 0 $aHF5548.2$a.S4369$a2002
999 $aHF 5548.2 S4369 2002$wLC$c1$i31786101711387$d2/13/2008$e1/26/2008 $f3/22/2004$g1$lCIRCSTACKS$mNULS$n7$rY$sY$tBOOK$u9/12/2002