MARC Record from marc_nuls

LEADER: 02555cam 2200373 a 4500
001 9921748630001661
005 20150423140733.0
008 060629s2006 ctu b 001 0 eng
010 $a 2006021766
020 $a0275992829
020 $a9780275992828
035 $a(CSdNU)u469010-01national_inst
035 $a(OCoLC)70230734
035 $a(OCoLC)70230734
040 $aDLC$beng$cDLC$dBAKER$dC#P$dYDXCP$dIXA$dBTCTA$dTWU$dTTU$dDEBBG$dOCL $dOCLCQ$dA7U
043 $an-us---
049 $aCNUM
050 00 $aHF5415.33.U6$bM53 2006
082 00 $a658.8/343$222
100 1 $aMichman, Ronald D.
245 14 $aThe affluent consumer :$bmarketing and selling the luxury lifestyle / $cRonald D. Michman and Edward M. Mazze.
260 $aWestport, Conn. :$bPraeger Publishers,$c2006.
300 $ax, 194 p. ;$c25 cm.
504 $aIncludes bibliographical references (p. [175]-185) and index.
505 0 $aWealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
520 1 $a"Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing affluent consumers - and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes-Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconceptions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but also a glimpse into a culture driven by materialism, status, and aspirations to luxury."--BOOK JACKET.
650 0 $aAffluent consumers$zUnited States.
650 0 $aLuxuries$zUnited States$xMarketing.
650 0 $aTarget marketing$zUnited States.
700 1 $aMazze, Edward M.
947 $fSOBM$hCIRCSTACKS$p$44.95$q1
949 $aHF5415.33.U6 M53 2006$i31786102534564
994 $a92$bCNU
999 $aHF 5415.33 .U6 M53 2006$wLC$c1$i31786102534564$lCIRCSTACKS$mNULS$rY $sY$tBOOK$u11/22/2011