| Record ID | marc_nuls/NULS_PHC_180925.mrc:339311380:1298 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:339311380:1298?format=raw |
LEADER: 01298cam 2200313 a 4500
001 9922854210001661
005 20150423145551.0
008 970905s1998 nyu b 001 0 eng
010 $a 97040334
020 $a0471189626 (cloth : alk. paper)
035 $a(CSdNU)u69620-01national_inst
035 $a(OCoLC)37640563
035 $a(Sirsi) 01-AAH-4315
040 $aDLC$cDLC$dOCL
043 $an-us---
049 $aCNUM
050 00 $aHF5837$b.S73 1998
100 1 $aSteel, Jon.
245 10 $aTruth, lies, and advertising :$bthe art of account planning /$cJon Steel.
260 $aNew York :$bWiley,$c1998.
300 $axix, 298 p. :$bill. ;$c24 cm.
500 $a"An Adweek book."
504 $aIncludes bibliographical references and index.
505 0 $aNo room for the mouse -- Silent partners -- The blind leading the bland -- Peeling the onion -- The fisherman's guide -- Ten housewives in Des Moines -- Serendipity.
650 0 $aAdvertising campaigns$zUnited States$xPlanning.
650 0 $aAdvertising$zUnited States.
650 0 $aAdvertising agencies$xCustomer services$zUnited States.
948 $a10/13/1999$b10/13/1999
999 $aHF 5837 S73 1998$wLC$c1$i31786101043799$d2/8/2010$e2/6/2010 $f3/25/2004$g1$lCIRCSTACKS$mNULS$n3$rY$sY$tBOOK$u9/11/1998$o.STAFF. Pieces: 00001